Director, Global Marketing and Communications

Director, Global Marketing and Communications

Fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don't just aspire to make the best products on the market; we want to be the best beauty brand to work for. We've created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that's how we got here.

Here at Fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

The Director of Global Marketing & Communications is responsible for growing our market share worldwide via global and localized marketing campaign plans. They will be in charge of the marketing strategy for an entire category of business. This person will work closely with global and international partners to bring disruptive marketing activations to life and balance between long term strategic thinking and short term tactical activations from media plans to content strategy to retail activations.

Marketing & Communications :

• Develop marketing and communication plans for key product categories to increase global market share
• Create consumer personas in relation to product category, media, & shopping habits
• Create consumer journey maps with key engagement touchpoints online & offline
• Create a 3-year marketing calendar that combines new product launches, core product campaigns, promotional support, events, and holidays.
• Tailor global marketing calendars by region to account for unique challenges and key commercial moments in each market
• Define KPIs for campaign success that go beyond market share within key campaign levers
• Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership
• Lead global campaigns for product launches and other various category campaigns.
• Develop campaign briefs in partnership with the Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.
• Partner with the Creative team on campaign architecture and be the main point of contact for review of assets
• Create media, advertising and promotion strategy recommendations for campaigns based on analysis of past performance and campaign objectives and align with lead markets on approach
• Work with channel partners to understand the latest best practices
• Define media mix model with percent spend by channel for campaigns and annual guidelines
• Develop content matrix to achieve campaign plan objectives (Instore visuals, social posts, advertising assets, website content, trade / retailer content, emails, sampling, events)
• Create primary objectives and communication mandatories for content assets
• Partner with regional teams to develop events, partnerships, and collaboration opportunities.
• Support markets in Influencer strategy (target groups, engagement strategy, channel focus, etc) to obtain more earned coverage with KPI, analysis framework and tracking by campaign and annually
• Define hierarchy of communications for visual merchandising instore
• Define trade marketing programs to get customers and staff excited for launch activities instore
• Partner with the Ecommerce / Etail teams to define content requirements for product detail pages and to develop marketing programs to drive traffic to our websites
• Partner with the CRM team to define loyalty programs to increase repeat purchases
• Partner with the Analytics team to measure campaign performance and identify opportunities to improve pre, mid, and post campaign
• Partner with the Education team to identify field marketing opportunities

International Management :

People Management :

What you will learn in the first 6 months :

What you will achieve in 12 months :

Physical Requirements :

Qualifications

You have :

You can / have :

You are :

Additional Information

Training & Development and Culture :

Mental Health Support :

Paid Time Off and Flexibility :