Senior Associate, Paid Search SMC

Senior Associate, Paid Search

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The company's three core products are Snapchat, an augmented reality platform, and its AR glasses, Spectacles. We're looking for a Senior Associate, Paid Search to join Snap Inc.'s global Small and Medium Customers (SMC) organization. This role will lead the execution of SEM campaigns aimed at acquiring advertisers and driving revenue in priority SMC segments. The ideal candidate is a data-driven marketer with direct experience in running global campaigns and tracking to business goals, including monthly active users / advertisers and ROAS, in a B2B environment.

What You'll Do :

• Lead the execution of Google Ads and Bing Ads SEM campaigns across key global markets
• Conduct keyword research and ad type, bidding, and ad copy optimizations to continuously improve CVR and CPA and maximize ROAS
• Execute A / B experiments to test landing pages, platform features, ad copy, etc., driving performance improvements
• Identify opportunities for market and platform expansion, and lead expansion efforts
• Partner with CRO, SEO, Content / Creative, and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives
• Stay up-to-date on SEM industry trends, evolving AI landscape, technical updates, and best practices to drive innovation
• Manage quarterly and channel SEM budgets effectively and efficiently

Knowledge, Skills & Abilities :

Minimum Qualifications :

Preferred Qualifications :