DIGITAL ENGAGEMENT COORDINATOR

Responsible for planning, creating and executing paid and organic social media campaigns, discovering and creating relevant content, and helping implement and sustain the university's online, social media, and other digital marketing initiatives.

Description of Duties

• Responsible for content development, creation and execution of strategic social media campaigns and digital marketing efforts to support assigned goals.
• Assists with all tasks related to specific digital marketing campaigns, including brainstorming, preparation, development, audience segmentation, maintenance of flowcharts, monthly budgets, delivery caps, and supporting metrics to guide optimization for future campaigns.
• Serves as department liaison and project coordinator for digital projects meeting strategic communication and marketing goals as determined by the supervisor.
• Attends relevant client meetings and workshops as needed to stay up-to-date with client-specific goals and needs.
• Operates assigned social media channels (Facebook, Twitter, Snapchat, Instagram, etc.) on an ongoing / daily basis and proactively responds to direct messages and comments keeping in line with the university's best practices.
• Manages all assigned search / keyword and display / banner ad campaigns from inception to completion, including defining target audiences, writing copy, working with graphic designers, monitoring budgets, and following up with clients regarding results.
• Coordinates all assigned projects related to Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Identifies opportunities to engage digitally with the target audience and seeks ways to integrate social media content in traditional marketing materials and makes recommendations for improvement.
• Assists with reporting, collecting data, performance analysis and generating reports related to digital marketing campaigns.
• Performs other duties as assigned.

Supervision Received : General supervision from assigned supervisor.

Supervision Given : Direct supervision of assigned staff.

Required Education :

Preferred Education : None

Licenses / Certifications : Preferred : industry specific certifications (Google Advanced Display Ads, Google Advanced Search Ads, Facebook Blueprint)

Required Experience : Two (2) years of related experience in communications, digital marketing / social media and / or marketing.

Preferred Experience : None

Equipment : Use of standard office equipment. Strong knowledge of digital media and online communications (Facebook, Twitter, Snapchat, Instagram). Basic graphic design, HTML, and video editing skills. Working knowledge of web analytics (Google Analytics, Facebook Ads reporting, Twitter Analytics, etc.) Proficient in Microsoft Office (Word, Excel, PowerPoint) and / or Google's suite (Docs, Sheets, Slides). Some digital ad buying experience.

Working Conditions : Needs to be able to successfully perform all required duties. Office Environment; some travel and weekend work is required.

Other : Exceptional planning and organizational skills. Excellent customer service skills. Ability to work independently and contribute to team projects. Ability to handle multiple projects in a busy office environment. Strong interest in emerging technologies. Experience in higher education marketing or student recruitment is a plus.

J-18808-Ljbffr