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Programmatic Media Specialist
Programmatic Media SpecialistGrainger • Chicago, IL, US
Programmatic Media Specialist

Programmatic Media Specialist

Grainger • Chicago, IL, US
3 days ago
Job type
  • Full-time
Job description

Programmatic Media Specialist

The Programmatic Media Specialist supports the Manager of Paid Media in developing and executing Grainger's programmatic strategy across display, YouTube, and paid social. This role manages end-to-end campaign setup, optimization, analysis, and reporting, while also providing support for media planning, budgeting, and forecasting.

You Will

  • Support in-house media buying and optimization for core programmatic channels, including display, YouTube, and paid social.
  • Manage campaign performance reporting and provide analytical support for insights and evaluations, including cross-channel and profitability analyses.
  • Collaborate with external vendors to coordinate campaign execution and testing initiatives.
  • Own channel-level budget tracking, reconciliation, and invoice processing for display, YouTube, and paid social campaigns.

Cross-Department Campaign Initiatives

  • Serve as the programmatic media representative in cross-functional teams, collaborating with Customer Strategy, Analytics, Audience Enablement, and other stakeholders.
  • Support the planning, execution, and performance analysis of incremental and cross-channel campaigns driven by other departments.

    • Testing & Innovation

  • Manage the test-and-learn roadmap for the media channel, overseeing monthly testing initiatives and tracking results to inform optimization strategies.

    • You Have

  • 1+ years of experience in planning and managing digital media campaigns, preferably across multiple demand-side platforms (DSPs).
  • Minimum of 1 year of hands-on media buying experience, with an understanding of campaign execution and performance metrics.
  • Bachelor's degree is required, in Marketing, Business, Communications, or a related field.
  • Knowledge of programmatic advertising, including buying strategies and optimization levers.
  • Interpersonal and communication skills, with experience presenting insights, delivering recommendations, and advocating for channel initiatives across teams.
  • Experience managing multiple projects in a dynamic environment, collaborating with cross-functional teams and brand stakeholders to meet deadlines.
  • End-to-end campaign management experience, including planning, activation, optimization, and post-campaign analysis and reporting.
  • Analytical and problem-solving skills, with experience in Excel and familiarity with financial planning or marketing budget analysis.
  • Experience with process improvements or alternative approaches to media strategy.
  • Experience with data management platforms (DMPs) and audience segmentation tools

    • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one's employment.

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