Executive Director
The mission of the Nebraska Tourism Commission is to expand Nebraska's dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which in turn results in greater tourism revenue and economic gain throughout the state. The Executive Director will take an active role in marketing and promoting the tourism resources Nebraska has to offer to drive a trackable economic impact across the state while working diligently to effectively manage the strategic business plan and operations of the Commission. Vision Statement NTC will engage in diverse, creative marketing and promotional strategies that celebrate and increase awareness of the unique opportunities Nebraska has to offer to the visitor. The NTC will accomplish this through education and special events, partnerships, collateral creation, and promotional efforts at the state, national and international levels, working in tandem with NTC Commissioners and Nebraska's tourism stakeholders. Values - Our highest value is our customer service - We invite, honor and respond to all ideas. - We provide high quality marketing efforts promoting tourism throughout the State. - We address and respond to the needs of our stakeholders, partners, and industry members - We responsibly use and manage public and private resources. - We foster an inclusive environment that attracts, develops and retains a diverse, motivated, supportive and creative staff. - We pursue excellence in the application of technique, procedures and technologies. - We believe in our product and all marketing strategies. Commissioners and staff reflect and reinforce that belief. - We foster an inclusive environment that attracts stakeholders and industry members to be engaged and included in Commission dialogue and events. Strategic Goals Content and Services : o Produce and distribute quality content and services that will educate, inform and connect with the visitor. o NTC will be a valued partner in support of quality promotion, education for traditional and non-traditional events, and attractions for the visitor. Public Awareness : o Increase the recognized value of the tourism industry for the visitor along with the communities, counties and State of Nebraska. Financial Resources : o Improve organizational sustainability through increased revenues, enhanced private-public partnerships, leveraging resources and increasing operational efficiencies. Human Resources : o Ensure that the NTC staff has appropriate skills through recruitment, retention, educational trainings and career opportunities. Technology : o Achieve technical proficiency through, planning, design and implementation that supports content creation, management and distribution that is in line with the NTC Mission Statement. Governance : o NTC will pursue topics of interest and relationships that promote the Mission and Vision of the Tourism industry and enhance the visitor experience, which in turn will generate more revenue and economic gain for Nebraska communities In this Executive Director the position is responsible for attracting, selling, and overseeing the development, implementation and coordination of the State of Nebraska's tourism efforts. This includes marketing, advertising, and promotion, as well as effectively and accurately managing the department's budget according to state guidelines. This position will utilize market research to develop a competitive marketing strategy that promotes an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources. An ability to collaborate and communicate the NTC mission and annual objectives with NTC Commissioners, State and Local policymakers, and other key Nebraska tourism stakeholders is critical to success. Look at what we have to offer! 13 paid holidays Vacation and sick leave that begin accruing immediately Military leave 156% (that's not a typo!) state-matched retirement Tuition reimbursement Employee assistance program 79% employer paid health insurance plans Dental and vision insurance plans Employer-paid $20,000 life insurance policy Public Service Loan Forgiveness Program (PSLF) through the Federal government Wide variety and availability of career advancement as the largest and most diverse employer in the State Opportunity to be part of meaningful work and make a difference through public service Training and Development based on your career aspirations Fun, inviting teammates A safe and secure environment At the State, we stand by our core values of treating others with dignity and respect, acting ethically in all situations, and creating an environment where our customer is our top priority. Apply to join our team today!
Executive Director • Lincoln, NE, US