Marketing Manager (Amarillo / Lubbock Area)

Position Overview

The purpose of this position is to contribute to the success of Altus Healthcare by developing relationships and executing programs that drive patient volume and loyalty. This person will build our market position by expanding the network of patient referrals and by engaging the community in local marketing programs.

Essential Job Functions

Make 40 clinical visits per week targeting primary care physicians and Urgent Care facilities to generate referrals

Utilize consultative selling skills to cultivate win-win relationships with key referral sources to drive patient volume to facilities

Develop and execute programs to meaningfully engage with prospective and current patients to generate self-referrals

Act as a brand ambassador and community liaison to build reputation in and connection to the communities we serve

Work collaboratively with the corporate brand team to execute local marketing campaigns

Successfully execute product launches (e.g. promotion, education, etc.) to meet regional goals

Gather, assimilate and analyze market and competitive information to ensure local marketing activities are effective and efficient

Act as marketing liaison to regional staff

Facilitate and grow relationship with hospital partner staff

Other Job Functions

Maintain and mine the customer database

Attend staff meetings or other company sponsored or mandated meetings as required

Travel to all facility locations as required

Perform additional duties as assigned

Basic Qualifications

Bachelor’s degree, preferably in marketing or business administration, required

2+ years sales, business development or field marketing experience with direct responsibility for meeting sales goals, required

Demonstrated expertise in using consultative sales models, required

Experience in making presentations and in public speaking, required

Experience in crafting proposals to garner business and / or solidify relationships, required

Healthcare knowledge and experience, preferred

Position requires fluency in English; written and oral communication

Physical Requirements

Typical functions of this role include standing, sitting and walking a majority of the time. There are occasions when kneeling, stooping, bending or reaching may be necessary.

The employee must be able to lift and / or move up to 10 lbs. on a regular basis. There may be occasions in which the employee must be able to lift or move up to 40 lbs.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

The noise level in the work environment is usually mild to moderate.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Advertising Services

Note : This description focuses on the responsibilities and qualifications for the Marketing Manager role in the Amarillo / Lubbock area. It does not include extraneous postings or boilerplate.

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