Associate Director, Business AnalyticsHearts & Science • New York, NY, US
No longer accepting applications
Associate Director, Business Analytics
Hearts & Science • New York, NY, US
1 day ago
Job type
- Full-time
Job descriptionManage cross-functional day-to-day tasks, ensuring proper prioritization and asking for help when needed. Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. Lead and mentor direct reports : continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills. Keep up front of industry trends and developments by conducting research and engaging in training. Industry knowledge in marketing analytics and data. Experience in integrated marketing related to media and / or customer journey development, including budgeting, revenue forecasting, ROI development. Demonstrated knowledge in audience-based marketing and data-driven advertising. Analytic skills, critical thinking and clarifying strategic & operational issues as related to data and analytics. Problem-solving skills to drive issues to resolution. Proven leadership ability and strong, impactful client relationship experience. Stellar communication and presentation skills : articulate, engaging and straightforward, and able to translate unstructured business solutions into innovative customer marketing programs. Ability to train and coach colleagues for growth : organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis and project management (scope, budgeting, timing). Comfortable working in ambiguous situations. A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting. Knowledge of agency-side media campaign planning and execution process is desirable, but not required.
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Overview
Hearts & Science is a data-driven marketing agency. The Business Analytics team works closely with planning and investment teams to deliver modern agency services and exceed client business goals.
Responsibilities
- Build and develop a deep understanding of the client's strategic issues, initiatives and competitive position.
- Ensure analytics efforts lead to clear, compelling and actionable insights.
- Participate in measurement plan development and execution.
- Ensure timely follow-through on all scheduled and ad-hoc deliverables.
- Generate and communicate clear, compelling and actionable insights through sophisticated analytic techniques.
- Recommend and implement research that aids consumer insight gathering and strategic processes.
- Identify opportunities to continuously improve processes.
- Lead, mentor and train analysts and managers.
- Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
- Contribute to consumer segmentation and audience identification / exploration processes.
- Design tests to measure the incremental impact of media on business outcomes.
- Manage cross-functional day-to-day tasks, ensuring proper prioritization and asking for help when needed.
Internal Facing Responsibilities
Required Skills
Education and Experience
Compensation
Compensation range : $70,000 — $125,000 USD. This role is hybrid, requiring three (3) days per week in the office; the remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.
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Associate Director • New York, NY, US