Digital Marketing and Strategic Engagement Specialist

Job Description

Job Description

Reports to : VP, Engagement and Strategic Initiatives

Position Summary

The Manager of Digital Marketing & Strategic Engagement plays a pivotal role in shaping the online presence of the organization. They are tasked with crafting, implementing, and managing comprehensive digital marketing strategies across a diverse array of online channels. Their primary objectives are to elevate brand awareness, foster meaningful engagement, and increase patient volume. This dynamic role demands an innovative, data-driven, and analytical mindset. The manager leads critical initiatives in search engine optimization (SEO), search engine marketing (SEM), social media engagement, email campaigns, and targeted paid advertising. By harnessing the power of data and creativity, they strive to create impactful digital experiences that resonate with audiences and drive results.

The Manager of Digital Marketing & Strategic Engagement at The Joseph P. Addabbo Family Health Center plays a vital role in enhancing digital marketing and social media by Fostering the creation of engaging and relevant content tailored for diverse platforms, such as blog posts, social media updates, digital magazine, brochures flyers, and website copy. Strategically planning, executing, and analyzing digital marketing campaigns (print / video) to effectively measure performance and enhance outcomes. Collaborating with cross-functional teams, to ensure that our marketing initiatives align with overarching business goals. Committing to staying informed about the latest digital marketing trends, technologies, and best practices for continuous improvement.

Essential Responsibilities :

• Manage digital marketing and strategic engagement for all JPAFHC sites
• Create brochures, flyers, one-pagers and other marketing materials
• Create and edit videos to promote JPAFHC team members and services. Editing raw footage using specialized software to create a polished final product.
• Create engaging internal and external marketing content including print / video patient testimonials, meet our clinicians, and other promotional campaigns
• Capture photos internal and external to promote JPAFHC facility and team members
• Monitor and manage brand reputation : Manage JPAFHC google search presence.
• Identify digital equipment to advance technology at JPAFHC sites. Keeping abreast of industry trends, new technologies, and best practices in videography.
• Develop podcast. Create and maintain Facebook lives topics and schedule
• Collaborate with VP of E&SI to develop a marketing video concept and script, creating a storyboard to outline the visual narrative.
• Scope and evaluate locations that align with the video / photo vision.
• Plan and coordinate photo / video shoot and Facebook live schedules with JPAFHC team members appropriately.
• Collaborate with communications and marketing director to plan social media, and advertising campaigns.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal & teams to create landing pages and optimize user experience.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Communicating effectively with VP of E&SI, stakeholders and internal teams.
• Perform other communications and marketing functions as needed

Minimum Qualifications :

Preferred Skills and Experience :

Skill Requirements : Final Cut Pro