Director of Demand Generation

Director Of Demand Generation

Spark is seeking a Director of Demand Generation a creative, results-obsessed, and operationally-minded leader to join the team. In this role, you'll play an integral role in the growth of Spark. You'll own our demand gen strategy and lead the team to plan and execute programs that drive pipeline and revenue. This will be a highly cross-functional role, requiring you to partner with the broader GTM team to execute your vision as well as our external Spark partner agencies. You'll report directly to Spark's VP of Marketing, and focus on pipeline growth through integrated campaigns, digital marketing, and field marketing & events.

What You'll do :

• Build and execute the pipeline generation strategy
• Own performance across digital, field, and partner channels
• Drive campaign strategy and execution, in collaboration with Sales
• Manage marketing operations, systems, and reporting
• Own budget, ROI analysis, and channel optimization
• Lead and grow a team of marketers across functions
• Partner with Sales, RevOps, and Product Marketing to ensure tight GTM alignment

What We're Looking For :

Compensation :

Base Salary $180,000 - $200,000 USD

OTE $210,000 - $240,000 USD

Why you should join our team :

By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to help you and your family thrive. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your base salary, we also offer :

Compliance :

Spark is a proud participant in E-Verify. As part of our commitment to compliance, we use the E-Verify program to confirm the employment eligibility of all employees working in the United States. For more information about E-Verify, please visit www.e-verify.gov. Furthermore, for security and compliance requirements, we're unable to accommodate international remote work. While we fully support travel and time off, all work must be conducted from an approved location within the U.S.

At Spark, we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.