SEO Director
Digitain is a global leader in the iGaming industry, delivering cutting-edge, customer-centric solutions to partners around the world. As we continue to grow, we are seeking a highly experienced SEO Director to lead and scale our organic performance across B2C and B2B verticals, including Casino, Sportsbook, E-sports, and Affiliate SEO.
This is a senior strategic role for a data-driven, technically proficient, and results-oriented SEO expert. If you're passionate about performance marketing and looking to make a tangible impact in a high-growth, fast-paced environmentthis is your opportunity.
Responsibilities :
- Strategic Leadership : Develop and execute comprehensive SEO strategies aligned with business objectives, focusing on user acquisition and retention in competitive markets.
- Technical SEO Oversight : Conduct technical audits, optimize site architecture, and implement best practices to improve crawlability, indexation, and site performance.
- Content Strategy Collaboration : Work closely with content, design, and development teams to ensure SEO best practices are integrated into all digital content and campaigns.
- Off-Page / PR / Links Strategy : Work closely with expert agencies to ensure regular growth of quality links, PR campaigns, and more.
- Performance Analysis : Utilize tools like Screaming Frog, Google Analytics, SEMrush, and Ahrefs to monitor SEO performance, identify opportunities, and report on key metrics to stakeholders.
- Team Management : Lead and mentor a team of SEO specialists, fostering a culture of continuous learning and performance excellence.
- Compliance and Risk Management : Ensure all SEO activities comply with regulatory requirements and industry standards, particularly in jurisdictions with strict advertising guidelines.
B2C & Platform Casino, Sportsbook, E-sports
Strategy : Develop and execute comprehensive SEO strategies for regulated and unregulated marketson-page, off-page, and technical.Mobile SEO : Proficient in ASEO Mobile SEO strategy.Suppliers : Find and build relationships with necessary suppliers to support SEO growth.Platform Improvements : Help improve the platform to make it SEO-friendly, including technical functionality.Speed Optimization : Improve the platform's speed to make it best-in-class for the iGaming industry.B2B Affiliate SEO
Strategy & Growth : Develop and deploy a comprehensive SEO strategy tailored to monetizing affiliate traffic in iGaming. Align organic goals with business priorities, from traffic to revenue outcomes. Understanding of White / Grey / Black SEO practices.Content & Authority Building : Oversee content strategies and link-building initiatives that drive authority and differentiationfrom partner integrations to outreach and PR.Performance & Reporting : Define clear KPIs (traffic, rankings, conversions, revenue impact). Monitor SEO performance through tools like Google Analytics, Search Console, Ahrefs, SEMrush. Report results and strategic recommendations to executive leadership.Risk Management & Innovation : Stay ahead of algorithm shifts, regulatory changes, and affiliate-specific SEO risks. Adapt strategy proactively across international and multilingual markets.Requirements :
Minimum 10 years in SEO, with at least 5 years in a leadership role within the iGaming or a similarly regulated industry.Strong technical proficiency in HTML, CSS, JavaScript, and CMS platforms.Deep experience in diagnosing and resolving technical SEO issues.Highly data-driven with strong analytical skills and hands-on experience using industry-leading SEO tools.Proven track record of leading cross-functional teams in fast-paced environments.Excellent written and verbal communication skills in English (additional languages are a plus).Willingness to travel 2 weeks / month for the first 6 months to Digitain HQ for onboarding and stakeholder engagement.Bachelor's degree in Marketing, Communications, or a related field.