Sr. Director, Omnichannel Enablement

Position Summary :

The Senior Director of Omnichannel Engagement Strategy is responsible for designing and executing an integrated customer-centric strategy that delivers a seamless and personalized experience across all digital and in-person touchpoints. This role will lead the planning development and optimization of engagement journeys for healthcare professionals patients and caregivers ensuring alignment with brand objectives and compliance with regulatory standards. Partnering closely with cross-functional teams across Brand Field Medical Affairs IT and Analytics this leader will leverage data technology and creativity to orchestrate impactful campaigns optimize channel performance and continuously improve customer engagement.

Primary Responsibilities :

Strategy & Planning :

• Omnichannel Strategy : Plan and lead the development and execution of the brands omnichannel engagement strategy and customer journeys for targeted segments.
• Channel Orchestration : Define the optimal sequencing and mix of channels (e.g. Email Websites Mobile Apps Social Media Field Sales / MSLs Direct Mail Media SEM / SEO) to deliver the right content to the right customer at the right time.
• Customer Insights : Leverage in-depth understanding of customer behaviors needs and preferences to inform and refine engagement strategies.
• Test & Learn : Establish and lead a measurement framework and learning agenda to continuously test optimize and iterate on campaign performance and channel effectiveness.

Execution & Enablement :

Compliance & Governance :

Education / Experience / Skills :

Bachelors degree in business STEM or other related field. MBA preferred. An equivalent combination of relevant education and applicable job experience may be considered. Minimum of 15 years of relevant progressive experience in the pharmaceutical / medical device industry with a focus in cross functional leadership experience.

Must possess :

Physical Requirements :

#LI-SW1

#LI-Hybrid

Required Experience :

Exec

Key Skills

Fundraising,Management Experience,Coaching,Analysis Skills,Strategic Planning,Team Management,Budgeting,Leadership Experience,Mentoring,Public Speaking,negotiation,Supervising Experience

Employment Type : Full Time

Experience : years

Vacancy : 1