WordPress Marketing Manager

WordPress Marketing Manager

We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.

Your responsibilities include :

• Develop comprehensive marketing programs for different WordPress user segments;
• Design acquisition campaigns targeting WordPress users across paid and organic channels;
• Create lifecycle marketing programs that drive activation, upsell, and retention;
• Build data-driven segmentation based on WordPress usage patterns.
• Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
• Design personalized customer journeys from first touch through renewal;
• Develop upsell programs based on customer growth signals and usage patterns;
• Create win-back programs for churned customers;
• A / B test campaigns to maximize conversion and retention rates.
• Define and track key metrics : CAC, LTV, churn rate, expansion revenue;
• Analyze WordPress customer behavior to identify growth opportunities;
• Monitor competitive landscape and adjust campaigns accordingly;
• Build predictive models for churn risk and upsell potential;
• Report insights and recommendations to executive leadership.

Our expectations include :

What we offer includes :

If this sounds like something you'd be interested in, we'd love to hear from you! All applications will be processed in confidentiality. Please note : Only resumes and a short cover letter submitted in English will be considered for this position. Only shortlisted candidates will be contacted for further steps.