Lifecycle Marketing Manager

Lifecycle Marketing Manager

Location : Miramar, FL (Hybrid) Organization : FVI School of Nursing and Technology

Why Join FVI?

At FVI School of Nursing and Technology, we're passionate about empowering students to transform their futures through education. As part of our marketing team, you'll play a vital role in connecting with and supporting students through every stage of their journey from inquiry to career success.

Mission : The Lifecycle Marketing Manager will drive customer engagement, retention, and lifetime value through data-driven strategies and personalized marketing campaigns. This role will leverage multiple channels including the FVI website, SMS, email, direct mail, social media messaging, and AI-powered engagement tools to create a seamless, high-impact communication experience for prospective students, current students, alumni, and hiring partners.

Key Responsibilities

Lifecycle Strategy Development & Execution

• Develop and implement a comprehensive lifecycle marketing plan utilizing all digital and traditional channels to improve engagement within the first 90 days.
• Integrate personalization and segmentation across website (chat, AI, forms), SMS, email, direct mail, and third-party applications.
• Collaborate with marketing and enrollment services teams to create compelling bilingual campaigns that support student recruitment and retention.
• Lead the launch and optimization of program-specific campaigns (e.g., EMT and future programs).
• Manage a promotional calendar of campaigns and initiatives across all touchpoints.

Performance & Reporting

Innovation Leadership

Website Personalization

Database & Segmentation Management

Collaboration & Teamwork