Manager Promotions & Activations - Miami Radio

Location : FL-Miami

Job Title : Manager Promotions & Activations - Miami Radio

Position Overview

The Promotions & Activations Manager for Miami Radio reports directly to the Operations Director and oversees the Promotions Department. This role manages collaboration between sales, programming and digital content to create and execute events, contesting, sponsorships and marketing campaigns that drive revenue and / or listenership. The Promotions & Activations Manager manages a staff of [market-specific number here] full and part-time employees, who represent the stations in a B2B and B2C capacity.

Exceptional marketing, event planning, management, communication, leadership, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.

Essential Duties and Responsibilities

Promotions : General

• Lead collaboration and brainstorm meetings across multiple departments to create, plan and execute promotions such as on-site promotional events, live broadcasts, concerts and digital marketing activation.
• Collaborate with the sales department to generate creative promotional mechanisms and sponsorship opportunities for clients that fit the client's needs, but also support the ratings strategy and digital goals of each radio brand. Work directly with multiple internal teams (programming, sales and digital) to develop, manage and execute these multi-platform programs, with equal focus on clients and listeners.
• Partner with Program Directors to develop radio brand events and promotions to engage and grow audience
• Establish effective processes and planning meetings to ensure flawless execution of events and promotions
• Hiring, training, developing and evaluating performance of Promotions & Activation Lead(s) and a team of 10-20 part-time Activation Specialists
• Establish and foster strong relationships with local / regional concert and event venues, charities and community organizations and other partners
• Oversee department expense budgets
• Compose and create applications for various awards including but not limited to local and NAB awards

Promotions : Events and Equipment

Promotions : Contesting / Sweepstakes Legal

Essential Duties and Responsibilities (continued)

Promotions : Digital

Marketing / Branding / Publicity

NTR (non-traditional revenue)

Minimum Qualifications

Preferred Qualifications

About Cox Media Group

CMG Media Corporation (d / b / a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req # : 1902 #LI-Onsite

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