Digital Marketing Manager, Channels

Digital Marketing Manager, Channels

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Job Description

As our Digital Marketing Manager, Channels you will lead the conversion strategy for prospects coming from our veterinary, breeder and shelter distribution, growing conversion and enrollments across these key channels.

As an experienced marketer you will have proven experience in leading successful multichannel B2C direct marketing campaigns across digital and offline channels and creating end-to-end conversion experiences that meet customer and company goals.

You will be a dynamic, data-driven and meticulous marketer with a 'can-do' attitude who enjoys being proactive and wants to contribute to a high performing team of passionate marketers.

This position is open to candidates in the Seattle area. You will have a hybrid remote / in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

Key Responsibilities Include :

Own and optimize the end-to-end conversion experience for prospect leads from veterinary, breeder and shelter channels

Define and test multichannel contact strategies (email, SMS, direct mail, phone) to grow response and enrollment rates from prospect audiences

Create compelling conversion communications informed by user insight and test in partnership with the Digital Communications team

Create manual campaigns targeting lead database segments to test messaging and promotional tactics that further lift response

Partner with market teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success

Own channel performance with a focus on driving activations and enrollments, communicating issues within journeys on a regular basis and estimating impact and assisting with prioritization and resolution

Work closely with the UX and creative teams to optimize on and offline conversion experience for channel prospects

Understand the phone experience and leverage insights to influence conversion

Develop manage and communicate comprehensive communications testing pans and associated results

Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy

Continued learning and evaluation of the customer experience and development of new and innovating messaging working closely with our internal compliance team

Manage and develop the Email Marketing Specialist

Experience :

5+ years of relevant consumer marketing experience

Commercially focused with track record of leading B2C conversion programs

Direct marketing campaign experience across digital and offline channels

Customer journey development

Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Survey Monkey)

Knowledge of Adobe Marketo is highly desired

Quebec French fluency is a plus

You'll be successful if you can :

Think creatively to create outstanding customer experiences

Use data to make informed decisions and drive action

Leverage experience and curiosity to drive innovation

Thrive in a fast paced environment and adapt quickly to change

Collaborate effectively to achieve successful outcomes

Compensation :

The pay range for this position is $95,000 - $115,000 on a full-time schedule.

Along with base salary, Trupanion employees may be eligible for monthly bonuses.

We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.

All your information will be kept confidential according to EEO guidelines.

Benefits and Perks :

Full medical, dental, and vision benefits at no cost to the employee

Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)

Five-week sabbatical after five years of employment

Open, casual, pet-friendly, and fun office environment

Free medical health insurance for your pet (1 dog or cat)

Paid time off to volunteer at nonprofit organizations

Seattle Office Amenities : Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.