Nexstar Media Group, Inc. is hiring : Social Media Producer in Rockford

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Eyewitness News, serving the Rockford region through WTVO-TV, WQRF-TV, and MyStateline.com, is seeking a dynamic and driven Social Media Producer to help shape and amplify our digital voice across platforms. This role is key to engaging our community, expanding our reach, and reinforcing our brand identity in Northern Illinois and Southern Wisconsin.

As part of the Nexstar Media Group, we’re looking for someone who thrives in a fast-paced newsroom, understands the pulse of local audiences, and knows how to craft compelling content that resonates—whether it’s breaking news, weather alerts, or community stories.

Key Responsibilities :

• Develop and execute social media strategies that reflect the Eyewitness News brand and connect with our local community.
• Manage and grow multiple social media accounts, tailoring content to each platform’s strengths and user expectations.
• Use third-party tools to schedule, monitor, and optimize posts across multiple social media platforms.
• Collaborate with digital and broadcast teams to promote high-performing stories and pitch content to external partners for broader exposure.
• Monitor SEO trends and provide actionable insights to the digital team to enhance story visibility and search performance.
• Work closely with reporters, producers, and anchors to highlight unique newsroom offerings and drive engagement.
• Writes stories for the web and other digital platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Track and report on social media metrics to guide future strategies and content decisions.

Qualifications :

Why Join Us?

At Eyewitness News, we’re more than just a newsroom—we’re a trusted voice in the Rockford community. You’ll be part of a collaborative team that values innovation, local storytelling, and digital growth. If you’re passionate about news, social media, and making an impact, we want to hear from you.

Pay Range for this position is : $15.00

Benefits : Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.

Interested candidates should post their resume & cover letter when applying at MyStateline.com :

EEO Statement :

Equal Opportunity Employer Minorities / Women / Veterans / Disabled

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Management and Manufacturing

Industries

Broadcast Media Production and Distribution

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