Senior Manager Integrated Marketing, Cheer and Marching

Job Description

Job Description

FloSports leads the way in delivering world-class digital streaming for millions of fans, families, and athletes in underserved sports. Our digital platform unites casual and dedicated spectators alike, offering thrilling live events from around the world with interactive features, real-time analytics, and powerful broadcast technology. As the essential destination for niche sports content, we deliver everything from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. We've revolutionized the global sports media industry by building a diverse team—technologists and wrestlers, creators and cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and sports fans—all united by our passion to serve underrepresented sports communities. We're creating the ultimate destination for our sports, and we're looking for people like you to join us!

THE ROLE :

We are looking for a dynamic Senior Manager, Integrated Marketing to drive end-to-end integrated marketing campaigns that fuel subscriber acquisition and engagement primarily across Varsity TV, FloCheer and FloMarching, with occasional support for other verticals based on team needs. In this role, you will build and execute go-to-market (GTM) and partner marketing strategies that showcase our top content partnerships and events.  You will use your subject matter expertise to identify and communicate key storylines across all marketing channels in order to drive customer acquisition & engagement.

You will also collaborate and work cross-functionally with design, growth, lifecycle, content and product marketing teams, as well as externally with key content partners. A successful candidate will have a deep knowledge of cheerleading and / or marching and experience delivering impactful marketing campaigns that drive results.

RESPONSIBILITIES :

Lead and Execute Integrated Campaigns :

Own and drive key inputs to annual, seasonal, monthly, and ad hoc campaigns from strategy to briefing, planning, execution, and performance analysis.

Work closely with growth, lifecycle, and product marketers to ensure proper messaging, timing and execution of marketing programs and campaigns across email, web, app, advertising, and other paid and organic channels

Analyze, and report on event campaign performance, delivering performance summaries to marketing leadership on a weekly, monthly, and quarterly basis.

Leverage consumer insights and business trends to optimize campaign strategies and deliver more effective messaging across channels.

Cross-Collaborate Across the FloSports Org :

Serve as liaison between vertical GMs and Marketing in order to maintain authenticity and collaborate on highlighting key partners, events, & moments

Provide audience insights and targeting recommendations to growth & lifecycle teams

Support the broader integrated marketing team as needed, beyond Cheer and Marching campaigns.

Provide Partner Marketing Support :

Serve as the primary liaison between content partners and FloSports Marketing, managing joint marketing initiatives, communications, and activations.

Develop custom partner-led campaigns that reach participants and families during key touchpoints (camps, event registration,etc)

Assist in the creation and execution of partner marketing campaigns across partner websites, social media, email and on-site activations.

Track and ensure partner executions align with contractual obligations.

Ensure Brand Consistency :

Steward the brand look, feel, and tone across all marketing creative assets to maintain consistent and high-quality brand standards.

KNOWLEDGE, SKILLS AND ABILITIES :

8+ years in digital marketing, brand marketing, or integrated marketing, with a strong focus on B2C campaign management.

Experience in sports marketing, sponsorship marketing, or partnership marketing, in Cheerleading and / or Marching.

Proven success leading B2C campaign strategy and execution utilizing paid, owned, and earned media channels.

Strong background in partnership marketing, including campaign activation and performance tracking.

Experience leveraging social media trends and consumption behaviors to drive growth campaigns

Data-driven mindset, with an all-around understanding of campaign performance, customer insights, and key marketing metrics.

Excellent program management and communication skills with the ability to manage multiple projects in a fast-paced environment.

Creative thinker with an eye for brand and design, and able to work effectively with creative teams.

Ability to thrive in a high-autonomy, fast-paced tech environment.

OUR COMMITMENT TO DIVERSITY :

FloSports exists to elevate the communities, athletes, and sports that have too often been overlooked. That mission starts with our own team. We believe that a diverse, inclusive workplace—one where different perspectives are sought out, heard, and valued—is essential to building a company that can truly serve the full spectrum of sports fans.

We are committed to creating a fair and equitable environment where people from all backgrounds can thrive. To help mitigate bias and expand opportunity, FloSports uses a blind recruiting process that supports more objective, inclusive hiring decisions. We’re intentional in our practices because we believe the best ideas and innovations come from teams that reflect the diversity of the world around us.

OUR BENEFITS :

Recognized three years in a row as a Top Workplace by the Austin-American Statesman

Flexibility at work - you can take control of your profession and personal schedule

All-hands events hosted annually in beautiful Austin, Texas

Annual equity awards for all top performers

Competitive and comprehensive medical, dental and vision plans

Peace of mind through company-paid short-term disability, long-term disability and life insurance

Generous 401(K) company match vested immediately

Progressive parental leave policies

Flexible paid time off

Hack-a-thons and a full calendar of team-building and social events

Company donation to youth teams and leagues that our employees coach

Stocked snack bar, catered lunch and breakfast tacos every week