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Digital Marketing Specialist
Digital Marketing SpecialistAlliance Franchise Brands • Plymouth, MI, US
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Digital Marketing Specialist

Digital Marketing Specialist

Alliance Franchise Brands • Plymouth, MI, US
3 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Who We Are

Alliance Franchise Brands LLC is the franchisor of about 600 locations in North America operating the company’s brands : Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, RSVP Advertising and True Install.

Independently owned and operated franchises provide national, regional and local businesses and

organizations with a one-stop resource for technologically advanced solutions for their printing, signage, marketing and graphics communications.

Core Focus & Values

Some call it a mission statement, others a vision statement. Regardless of what you call it, companies need to identify their own vital and timeless guiding principles. At Alliance Franchise Brands, our Core Values and Focus represent what we stand for, how we operate, and what we look for in team members, vendors and Franchise Members. They are the building blocks of our culture and what keeps us motivated to keep doing what we do every day.

Core Focus

OUR PASSION : Empowering success!

OUR NICHE : High-impact programs and support

Core Values

  • Members First
  • Ethical & Trustworthy
  • Can-Do, Results Driven
  • Respect Others
  • Passion for Being Great

Summary / objective

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing programs to enhance brand awareness, drive engagement and support business growth. This role manages a variety of online campaigns, coordinates with internal and external stakeholders and leverages analytics to improve performance.

Digital Campaign Management

  • Develop, implement and co-manage digital marketing tactics across email, social media, web and paid media channels.
  • Support email marketing programs, including campaign design, content population, compliance and reporting.
  • Assist in the on-site content management for brand websites and social media channels, prioritizing SEO and usability.
  • Manage content calendars for digital platforms, ensuring timely and relevant updates.

    • Content Creation & Education

  • Create and / or edit digital content (blogs, articles, social posts, emails) to support key marketing programs.
  • Stay up on recent trends and contribute best practices to Team Members and Franchise Members.
  • Manage internal digital support requests and help educate internal and external stakeholders.

    • Analytics & Reporting

  • Monitor and analyze performance using analytics tools; report findings and recommendations to management.
  • Assist with the creation of Franchise Member-facing analytics tools and reporting.

    • Additional Duties

  • Assist with other online programs as needed.
  • Attend meetings and collaborate with cross-functional teams to align marketing strategies with business goals.
  • Perform other duties as assigned.

    • Required education and experience

  • Bachelor’s degree in marketing, Communications or related field.
  • 2+ years of experience in digital marketing.
  • Strong project management and multitasking skills.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office; experience with digital marketing tools (Google Analytics, Google Business Profile; SEMRush, Emfluence, CMS platforms) is a plus.
  • Understanding of basic SEO, SEM, and web analytics, as well as a desire to learn more.
  • Creative thinking and problem-solving skills; ability to stay current with digital marketing trends.

    • Work environment

  • Remote and in-person
  • Professional corporate and team-oriented environment from home office

    • Physical demands

  • Prolonged periods sitting at a desk and working on a computer
  • Must be able to lift up to 15 pounds at times
  • Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues

    • Travel required

  • Minimal travel, less than 10%

    • Other duties

    Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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