Senior Marketing Manager, AI and Personalization

Intuit is a mission‑driven, global financial technology platform that gives everyone the opportunity to prosper. We do this by using technology to solve our customers’ most important problems.

Within Intuit, the Global Business Solutions Group powers the QuickBooks ecosystem, helping small businesses and the self‑employed start, run, and grow their businesses with confidence.

We are seeking a Senior Marketing Manager, AI and Personalization to join our Lifecycle Transformation and Growth team. In this role, you will partner closely with product, engineering, analytics, and data science teams to identify, prioritize, and deliver personalization and AI‑driven use cases that improve customer experiences and drive measurable business impact across the QuickBooks ecosystem.

Responsibilities

Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and average revenue per customer.

Collaborate with internal advanced analytics and AI stakeholders across the organization to understand how to connect our current capabilities and where we have gaps.

Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.

Lead test‑and‑learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.

Shape multi‑channel strategies across email, push, SMS, web, and in‑product communications to deliver relevant, timely, and impactful customer experiences.

Ensure alignment between personalization roadmaps, technical feasibility, and business impact.

Build business cases and report on the performance of new capabilities, including revenue impact, ROI, and retention.

Partner with execution teams to ensure use cases are delivered as expected to support growth and innovation goals.

Contribute to the evolution of Intuit’s CRM and personalization capabilities, advancing best practices and scaling innovation across ELM and GBSG.

Qualifications

3-5+ years of experience in personalization, CRM, growth, or data‑driven marketing, with exposure to AI / ML applications.

Breadth of knowledge across all areas of CRM marketing channels with depth and hands‑on experience in at least one.

Demonstrated experience delivering AI in marketing, including fluency in model techniques, marketing use cases, and proven ability to partner with product, engineering, analytics, and data science.

Strong strategic thinking to identify customer needs, business opportunities, and market trends.

Excellent communication and influence skills, crafting compelling, data‑backed narratives to align stakeholders and secure buy‑in.

Tech‑forward mindset, comfortable applying AI, martech, and data tools to improve performance and deliver personalized experiences.

Skilled in data analysis and experimentation, building robust business cases, designing experiments, and iterating to drive confident decision‑making.

Experience driving measurable results tied to customer adoption, engagement, or monetization.

Clear, concise communication of objectives, plans, status, and results.

High intellectual curiosity, growth mindset, and passion for personalization and AI innovation.

Proficiency with project management software and data analysis tools such as GitHub, JIRA, Confluence, Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and others.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach.

The expected base pay range for this position is :

Bay Area California $128,000 - $173,000

Southern California $120,000 - $162,000

To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

If you are a forward‑thinking and dynamic problem‑solver and have a desire to lead and build cutting‑edge personalized experiences for our QuickBooks customers using all forms of AI, we want to hear from you.

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