Marketing ManagerBird Rock Systems • San Diego, CA, US

Marketing Manager

Bird Rock Systems • San Diego, CA, US

5 days ago

Job type

Full-time

Job description

Job Description

Salary : $85,000 - $110,000

Marketing Manager

Why Bird Rock Systems

At Bird Rock Systems, we take pride in being named one of the Inc. 5000 Fastest Growing Private Companies. Our dynamic journey to success is fueled by a team of passionate individuals who thrive in a fast-paced environment. We're more than a workplace; we're a community of fun-loving people dedicated to excellence.

What Sets Us Apart :

Best Workplace Awards :

Bird Rock Systems is proud to be recognized for our commitment to fostering a positive, collaborative, and innovative culture. Our honors include :

Inc.s Best Workplaces

San Diego Business Journals Best Places to Work

San Diego SHRM Workplace Excellence Award

Fast-Paced Growth : As an Inc. 5000 honoree, we're committed to driving innovation and pushing boundaries. Join us to be part of a dynamic and ever-evolving company.

Vibrant Company Culture : We believe in creating an environment where work feels like fun. Our team is more than colleagues we're friends who collaborate, support, and celebrate together.

Core Values : Our values define us. Loyalty, work / life balance, kaizen (continuous improvement), unwavering integrity, exceptional customer service, and giving back to our community are the cornerstones of Bird Rock Systems.

Your Opportunity :

At Bird Rock Systems, you're not just an employee you're an essential part of our growth story. Join our team of driven professionals who embrace challenges, value camaraderie, and thrive on making a difference. If you're ready to work in an exciting atmosphere that blends passion, innovation, and purpose, we invite you to apply and embark on a rewarding journey with us.

Take the next step towards an inspiring career. Apply now and become a proud contributor to Bird Rock Systems' exceptional trajectory!

Join us on our journey. Apply today.

Who We're Looking For

A strategic leader who is an expert in modern marketing technologies and has a proven track record in B2B Marketing and leveraging Artificial Intelligence (AI) for refined strategies, process automation, and measurable demand generation results.

Location

Hybrid (San Diego, Los Angeles, or Orange County)

Core Responsibilities

Strategy & Leadership

AI Focused Strategy : Emphasize the importance of leveraging AI-driven insights for more refined and impactful marketing strategies, including utilizing AI tools for predictive analytics, dynamic customer segmentation, and enhanced buyer persona validation.

Go-to-Market (GTM) Strategy : Collaborate closely with the Sales Team on Go-to-Market strategy for new services and solutions, ensuring tight alignment between marketing efforts and sales objectives.

Budgeting & ROI : Own the marketing budget, including forecasting, allocation, and reporting ROI on Campaigns to ensure efficient resource deployment and maximum revenue impact.

Team Leadership : Build, develop, and lead a high-performing marketing function, providing mentorship, setting clear goals, and fostering a culture of continuous improvement (Kaizen).

Market Intelligence : Conduct in-depth Market Analysis to define and refine target Customer Journeys and Personas.

Process Automation & Optimization

Process Automation : Spearhead initiatives focused on Automating Processes for Marketing workflows. This includes leveraging AI to optimize and streamline workflows beyond lead routing and data enrichment, such as advanced customer journey mapping, real-time decision-making, and intelligent content recommendations to improve engagement.

Demand Generation & Execution

Multi-Channel Strategy : Develop and execute a data-driven Multi-Channel Marketing Strategy, incorporating AI-driven tools for optimization. This includes leveraging AI for automated paid advertising campaigns, dynamic content personalization, and real-time performance tracking to maximize ROI.

Email Automation : Own the strategy, Creation, and running of automated Email Campaign Marketing. Specify the use of AI to enhance email campaign effectiveness by analyzing customer behavior and preferences to send personalized, timely, and relevant email communications.

Partnership Marketing : Lead the development and execution of B2B Partnership Sponsored Marketing and actively Solicit and collaborate with Partners on campaigns with key IT vendors.

Event Marketing : Plan, execute, and measure the success of B2B Event Marketing initiatives (trade shows, webinars, private client events), focusing on lead capture and follow-up.

Digital Presence & Assets

Content Creation : Lead the Content Creation process, which involves utilizing AI-powered content generation tools to aid in creating and curating high-quality, relevant content at scale. This includes integrating AI to write, edit, and schedule newsletters and social media posts that align with our brand and thought leadership strategy.

Website Management : Oversee the management, performance, and optimization of the HubSpot Website. This includes using AI for A / B testing, predictive search, and personalized user experiences to increase conversion rates and customer satisfaction. Experience in basic Website Development principles is required.

Marketing Collateral : Drive the Marketing Collateral Generation process, creating professional, on-brand sales enablement materials (e.g., solution briefs, case studies).

Required Experience and Capabilities

Tool Proficiency

Candidates must have advanced, practical, and recent experience with the following platforms :

Marketing Automation -HubSpot CRM & HubSpot Website : Expert-level proficiency in the full HubSpot stack : Marketing Hub, Sales Hub integration, email automation, workflows, and detailed reporting.

Sales & Data Management -Salesforce : Strong understanding of the Sales / Marketing handoff process and campaign influence reporting between HubSpot and Salesforce.

Prospecting / Lead Intelligence -Apollo.io or Similar Tools (e.g., ZoomInfo, Lusha) : Experience in building targeted contact lists, enriching data, and supporting Account-Based Marketing (ABM) efforts.

Design & Content -Canva : Efficiently creating and customizing marketing materials, social graphics, and presentation templates.

What You Bring

Education & Experience

Required Education : Bachelor's degree in Marketing, Business, Communications, or a related field.

Leadership : Proven experience in Building, Developing, and Leading Teams (internal, external, or virtual).

Paid Advertising : Proven experience managing and optimizing paid advertising campaigns (e.g., LinkedIn, Google Ads) specifically for B2B lead generation to deliver actionable, high-quality sales leads.

AI Integration : Proven experience leveraging AI tools for predictive analytics, personalized email marketing, and automated campaign optimization to drive more refined and impactful strategies.

Process Automation : Proven experience in Automating Processing for Marketing using AI and other tools to streamline operations, including advanced customer journey mapping and real-time decision-making.

Content Generation : Proven experience in Content Creation for Newsletters and Social Media Posts, including the use of AI-powered tools to aid in content generation and editing at scale.

Financial Acumen : Proven experience in campaign budgeting and reporting ROI on Campaigns to drive data-informed decision-making.

Sales Alignment : Direct experience working with the Sales Team on Go to Market strategy and execution.

B2B Expertise : 5+ years of demonstrable success in a B2B Marketing role, preferably within the IT solutions, Cybersecurity, or Systems Integrator industry.

Event Management : Direct experience in managing and measuring the ROI of B2B Event Marketing (trade shows, webinars, private client events).

Preferred Qualifications

Market Research Experience (e.g., competitive analysis, customer segmentation studies, survey design and analysis).

HubSpot Certification (e.g., Email Marketing, Inbound Marketing, CMS).

Experience with other IT-focused analytics / SEO tools (e.g., Google Analytics 4, Semrush).

Prior experience in a high-growth company or systems integration environment.

Compensation

Compensation Range : $85,000 - $110,000

The aboverepresents the expected compensation range for this job requisition. Ultimately, in determining pay, well consider location, experience, and other job-related factors.

Our compensation structure is designed to recognize performance, drive growth, and align personal success with company success. When you contribute to the companys success, you share in that success - creating a culture that rewards innovation, accountability, and excellence through performance-based compensation.

Benefits

At Bird Rock Systems, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. Bird Rock Systems continually seeks to provide a workplace where everyone can be their authentic self. Through Bird Rock Systems competitive benefits offerings and various training and development opportunities, we have you covered with our Benefits Program which includes :

Medical, Dental, and Vision Insurance

Unlimited Paid Time Off

Paid Family Leave Benefits

Flexible Spending Accounts

Pet Insurance

Employee Assistance Program

100% Employer-Paid Life & AD&D Insurance, Short- and Long-Term Disability Insurance

Monthly Wellness Reimbursement

Cell Phone Reimbursement

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Marketing Manager • San Diego, CA, US

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