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Sr. Director of Performance Marketing & Brand
Sr. Director of Performance Marketing & BrandCantoni, LP • Dallas, TX, US
Sr. Director of Performance Marketing & Brand

Sr. Director of Performance Marketing & Brand

Cantoni, LP • Dallas, TX, US
20 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Description : The Mission

Elevate Cantoni from respected retailer to the definitive luxury design house. Build a modern, AI-enabled marketing engine that turns brand love into showroom appointments, e-commerce revenue, and lifelong clients. You are equal parts strategist and creative, obsessed with taste, story, and design craft.

Where We Are Going

  • A clear design point of view : As a living brand platform that shows up in product stories, showrooms, content, and press.
  • Omnichannel growth : a seamless path from inspiration to consultation to delivery across showrooms, e-commerce, and trade.
  • Content to commerce : always-on video, shoppable stories, creator partnerships, and client showcases that convert attention into action.
  • Client for life : a CRM and loyalty system that knows our clients, anticipates needs, and creates repeat business and referrals.
  • Progressive tech : AI woven into creative, copy, media, analytics, personalization, and service so we move faster and smarter.

What You Will Build and Own

Brand and Narrative

  • Clarify and codify Beyond Modern. Refresh guidelines, voice, and visual language across every touchpoint.
  • Lead brand campaigns that position Cantoni as a luxury design house and our designers as culture-shaping talent.
  • Drive PR and thought leadership with high-impact placements, design awards, and marquee moments.
  • Act as day-one brand steward and co-creative partner to the Creative Director. Translate design intent into campaigns, film, and press.
  • Be hands-on with treatments, mood boards, shot lists, music and pacing notes, and copy that carries our point of view.

    • Demand and Performance

  • Architect a full-funnel system that grows qualified traffic to showrooms and e-commerce.
  • Own media strategy and spend across search, social, video, display, affiliates, and emerging channels.
  • Stand up a performance cadence with clear targets for CAC, ROAS, LTV, and appointment conversion.

    • Content and Community

  • Build a fast, in-house content engine for video, photo, editorial, UGC, and shoppable stories.
  • Launch creator and partner programs with designers, architects, developers, and select influencers.
  • Art direct photo and video from pre-pro to edit. Write scripts and treatments, approve selects, and protect the cut.
  • Curate reference libraries across design, architecture, fashion, and culture to raise team taste.

    • Lifecycle and Loyalty

  • Scale an audience that converts. List growth, segmentation, and automation across email, SMS, and on-site personalization.
  • Launch loyalty constructs and referral programs for clients and the design trade.

    • Digital Experience and E-commerce Partnership

  • Partner with the Head of E-commerce on site experience, PDP standards, bundles, Shop the Look, and appointments.
  • Ensure typography, palette, and motion language online match showroom standards with no drift from the design system.
  • Align brand storytelling and conversion strategy across web, showrooms, and post-purchase.

    • Experiential and Retail Marketing

  • Create a national calendar of launches, events, and designer activations that drive footfall and press.
  • Elevate in-store storytelling with displays, signage, and digital moments that convert visits into projects.
  • Shape sensory design in showrooms across light, motion, sound, and scent so the space reads editorial, not retail.

    • Data, Analytics, and Operating System

  • Build a single source of truth. GA4 plus a lightweight BI layer and dashboards leaders actually use.
  • Define attribution that leadership trusts. Use testing to guide spend and creative.
  • Deploy AI for creative versioning, social listening, audience discovery, and forecasting.
  • Pair testing rigor with taste. If it converts but looks off-brand, evolve it until it does both.

    • Team and Partners

  • Coach and inspire a high-output team. Set clear standards and SLAs.
  • Select and manage best-in-class agencies and creators.
  • Establish a weekly operating rhythm that ships work and improves results every seven days.

    • What Success Looks Like

  • Brand and growth plan approved with targets by channel, showroom, and e-commerce.
  • Dashboards live for traffic quality, appointments, conversion, CAC, ROAS, and LTV.
  • First two integrated campaigns in market with clear testing plans.
  • Consistent brand presence across channels and stores.
  • Measurable lift in qualified showroom appointments and online conversion on priority categories.
  • CRM flows and personalization live for new, active, and high-value segments.
  • Significant growth in qualified demand, appointment-to-sale conversion, and repeat revenue.
  • A content franchise and event cadence that our audience expects and the press covers.
  • A marketing team known for taste, speed, and accountability.

    • How We Work

    Ownership, speed, craft, clarity, and genuine care for people. We celebrate wins, tell the truth about the numbers, and improve every week.

    Location and Travel

    Dallas HQ with regular showroom travel.

    How to apply

    Send your resume and a portfolio link to talent@cantoni.com with the subject line : Senior Director of Performance Marketing & Brand.

    Requirements : What You Bring

  • 7 plus years leading modern marketing with material impact on revenue and brand equity. Premium or luxury experience preferred.
  • Elite digital skill set across performance, social, SEO, CRM, and content.
  • Proven record building omnichannel systems that drive store traffic and online sales.
  • Strength in creative direction and analytics. You can brief world-class creative and cut what does not convert.
  • Demonstrated taste and creative judgment. Portfolio shows design-forward work where brand and performance both win.
  • Comfort with the language of interiors and architecture, from materiality and proportion to FF and E storytelling.
  • Proven art-direction experience across photo, video, and editorial, with strong copy instincts and headline craft.
  • Fluency with GA4, a CDP, marketing automation, ad platforms, testing tools, and dashboarding.
  • AI literacy and a builder mindset.
  • Leadership that raises the standard and develops talent.
  • Portfolio required.
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