Director of Brand Marketing Job at minnow in Charleston

Position Description : Vice President, Brand Marketing

Reports to : CEO

Direct Reports : 3 (Content Director, Social / Influencer Manager, Graphic Designer)

Location : Charleston, SC (Hybrid, 3 days in office)

COMPANY OVERVIEW

minnow is a founder-led, fast growing direct-to-consumer ("DTC") family lifestyle brand dedicated to creating quality products and inspiring special family experiences. Founded in 2016, our team is based in Charleston, SC. The company has focused on inspiring and encouraging family experience through classic and high-quality swim, and has expanded into additional children's, women's and men's categories.

POSITION OVERVIEW

The vice president of brand marketing oversees the brand planning process by leading ideation, development, execution, and measurement of quarterly 360 brand marketing campaigns driven by business goals, customer insights, and category needs.

This role manages the brand marketing and creative campaign budgets, working closely with the finance team to track spending and ensure financial targets are met.

Responsibilities :

• Maintain brand consistency across all channels through execution of a cohesive and complementary GTM strategy to support the overall marketing strategy.
• Own and maintain the brand marketing calendar alongside ongoing communication to drive progress toward key dates.
• Oversee PR agency + consult on and guide brand right Influencer programming.
• Work with the DTC Ecomm team to strategize storytelling and marketing messages from halo to supporting stories.
• Plan key retail marketing sell-in and in-store tools to support wholesale sales team and key retailers.
• Oversee Brand Partnerships through collaborations, events, activations + pop-ups
• Manage Photo shoot Calendar + Creative Ops execution

Candidate Profile :

This candidate should have 7-10 years of strategic direct-to-consumer marketing experience, including hands-on management and experience growing new brands.

Benefits :