Direct Response TV Media Buyer Job at Property Leads in Denver

MediabistroDenver, CO, United States

1 day ago

Job type

Full-time

Job description

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Property Leads is a fast-growing performance marketing company revolutionizing lead generation for real estate investors. We deliver high-quality, motivated seller leads to real estate professionals using data, creative, and media arbitrage at scale.

Location : Remote

About Property Leads

Role Overview

We’re hiring a Direct Response TV Media Buyer to own national linear cable TV media buying . This is a hands-on, high-impact role focused on driving high-volume, low-cost leads at strong CPLs and ROAS.

You’ll be responsible for negotiating efficient buys with TV networks , identifying high-value inventory, managing campaign flighting and pacing, and working with our growth and analytics teams to measure and optimize performance.

We are not looking for a brand-focused planner. We want a DR buyer who lives for low CPMs, high frequency, and strong conversion rates. You should know how to find undervalued inventory, stretch every dollar, and get campaigns live quickly.

What You’ll Do

Own media buying for national linear cable TV campaigns from end to end
Identify, negotiate, and secure highly efficient DR inventory across cable networks and dayparts
Optimize buys for cost-per-lead and ROAS , not just impressions or GRPs
Coordinate with internal growth team to align buys with landing pages, creative, and call tracking
Monitor pacing, air dates, clearance rates, and performance daily
Manage relationships with TV networks, rep firms, and DR media sellers
Test and scale new stations, programs, and formats based on performance
Report on KPIs including spend, CPL, conversion rate, lead quality, and return on ad spend

Who You Are

2–5+ years experience buying direct response linear TV , ideally across national cable networks

Deep understanding of DR metrics (CPL, CPV, frequency, clearance, etc.)

Proven ability to negotiate low CPMs and uncover undervalued remnant inventory

Strong working knowledge of media planning tools, spreadsheets, and tracking workflows

Comfortable operating independently and making fast decisions with imperfect information

Analytical mindset—you can spot patterns in performance and adjust strategy accordingly

Strong communication skills with vendors, reps, and internal stakeholders

Bonus Points

Experience with call tracking tools, attribution platforms, or lead generation funnels

Familiarity with response forecasting and historical clearance data

Prior experience working at a DR agency or in-house buying team

Exposure to programmatic or CTV buying (a plus, not required)

Why Join Property Leads?

100% remote – work from anywhere

Help scale a proven growth engine into national TV

Focus on performance, not fluff—real numbers, real results

Fast-moving team, low bureaucracy, high ownership

Competitive compensation with upside potential

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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Media Buyer • Denver, CO, United States

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