Senior Marketing Operations Manager

Senior Marketing Operations Manager

At GoGuardian, we're helping build a future where all learners are ready and inspired to solve the world's greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.

We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why "I love the people here" is one of the most frequent comments we hear from Guardians.

The Role

We're looking for a Senior Marketing Operations Manager to drive B2B and B2C customer lifecycle marketing for a multi-product organization through marketing automation. In this role, you will help shape the development, implementation, and optimization of our engagement campaigns. These campaigns reach both new and active audiences through onboarding, cross-sell, and promotional journeys to drive engagement for different personas across multiple products. You will strategize, lead, and execute customer lifecycle marketing projects, building and launching them in the marketing tech stack (e.g. Hubspot and Appcues etc.), collaborating with cross-functional teams, coordinating and prioritizing the lifecycle marketing calendar, and reporting on performance. This position sits on the Customer Lifecycle Marketing team, a team that drives engagement and revenue from existing B2B customers and users of our products. The ideal candidate is a self-starter, solutions-oriented, and not afraid to challenge the status quo. They are comfortable with ambiguity, an enthusiastic collaborator, and have deep expertise on marketing automation in order to drive technical discussions with engineering, data and analytics teams, product marketing, customer success, and sales. This person should also be curious to learn and stay on top of the technology trends for email and in-app channels that affect deliverability, health scores, etc.

What You'll Do

• Own the strategy and end-to-end execution of lifecycle marketing campaigns in Hubspot and Appcues, including segmentation, journey workflows triggered off customer and product behaviors and lifecycle stage, email builds, QA, list management, and reporting.
• Lead and own marketing automation, partnering with RevOps, and gathering insights from the data to inform CLM strategy.
• Lead conversations with tech stack partners and vendors to develop automated, evergreen programs, and integrate tech stack to facilitate better work flow processes and automation.
• Lead cross-functional projects and collaborate with stakeholders, including CSMs, product, BI, engineering, data warehouse, Rev Ops, to create and optimize end-to-end marketing automation.
• Provide customer data and insights to inform marketing strategies
• Consult on marketing automation with other teams on a case by case basis (ie SalesOps with SFDC)
• Manage campaign prioritization process and keep cross-functional stakeholders informed
• Day to day management of the CLM marketing calendar.
• Analyze campaign performance metrics for always-on and ad hoc campaigns, sharing readouts and dashboards of campaign results and making strategic recommendations in collaboration with the strategy lead / s. Support CLM marketers in reporting and insights
• Optimize campaigns or programs based on data, qualitative or quantitative research, or organizational needs
• Align work towards driving customer engagement and long-term, valuable customer relationships
• Provide proactive suggestions and prioritize new initiatives to meet corporate goals and pivot as needed
• Document technical requirements and timelines needed to deliver projects
• Create and manage website lead gen forms and update lead scoring in Hubspot
• Be on top of product knowledge and customer behaviors for the suite of GG and PDL products to inform customer lifecycle marketing strategies

Who You Are

What We Offer

The typical base salary range for this position is $100,000 - $115,000 plus variable pay per year. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.