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VP Sales or Chief Revenue Officer (CRO)

VP Sales or Chief Revenue Officer (CRO)

LuvBuds LLCDenver, CO, US
1 day ago
Job type
  • Full-time
Job description

Chief Revenue Officer (CRO)

Location : Denver, CO (Onsite)

Travel : Up to 25%

Salary : $180,000–$230,000 base (based on success in year one)

Reports to : CEO / Founder

About LuvBuds

LuvBuds is the nation's leading provider of cannabis accessories to dispensaries and MSOs , with deep roots in the smoke shop supply industry

We're not just a distributor — we act as a category captain and value-added partner to help retailers grow their accessory revenue. Through data-driven insights, merchandising programs, vendor-funded initiatives, and our consultative approach, we help our customers maximize ROI and elevate the retail experience.

LuvBuds is known for its fun, family-oriented culture , strong vendor relationships, and obsession with customer success.

About the Role

We're seeking a Chief Revenue Officer (CRO) to architect, lead, and execute the next phase of our growth — unifying sales, marketing, and merchandising into one powerful, performance-driven engine.

This is a hands-on leadership role requiring both strategic vision and operational discipline. The CRO will report directly to the CEO / Founder and work closely with Operations and Finance leadership to ensure alignment across the organization.

The ideal candidate is a proven builder who thrives in fast-paced environments, combines strong analytical and leadership skills, and can execute a vision that blends strategy, sales culture, and measurable results.

Key Responsibilities

  • Develop and execute a scalable national revenue strategy spanning wholesale, retail merchandising, and e-commerce.
  • Lead, coach, and hold accountable a national sales team focused on execution, growth, and profitability.
  • Build structure and rigor around sales KPIs, forecasting, and CRM utilization
  • Partner with Operations and Finance to ensure growth aligns with profitability, cash flow, and margin targets.
  • Strengthen vendor relationships to drive co-funded retail merchandising programs, displays, and events.
  • Align Sales, Marketing, and Vendor Relations under a unified playbook and reporting structure.
  • Lead strategic initiatives like the TRIAD partnership (LuvBuds + Sparkplug + Headset) and other key collaborations.
  • Travel approximately 25% to engage key customers, industry partners, and events.

Required Experience

  • 10+ years in progressive sales or revenue leadership, ideally in CPG, distribution, or cannabis industries.
  • Proven success leading $25M–$100M+ revenue organizations and delivering measurable top-line and margin growth.
  • Demonstrated ability to build scalable systems and teams — not just maintain existing ones.
  • Strong understanding of wholesale-to-retail strategy , planograms, vendor funding, and sell-through optimization.
  • Hands-on experience with CRM, ERP, and BI tools (HubSpot, Power BI, Dynamics, BigCommerce).
  • Financial acumen : ability to manage P&L, forecast, and optimize ROI.

    • What We're Looking For

  • A builder and doer — you lead from the front and set the standard for execution.
  • Strategic and data-driven , capable of turning insights into repeatable success.
  • A collaborative partner to Operations and Finance with a clear sense of accountability.
  • Emotionally intelligent , grounded, and skilled at building culture and alignment across departments.
  • Experienced in both dispensary and smoke shop markets with an understanding of how to grow both.

    • Cultural Fit

    At LuvBuds, we're a high-performance, low-ego culture built on teamwork, transparency, and measurable results.

    We value professionals who embrace technology and understand the role of AI and analytics , but we expect all candidates to produce authentic, original work and communication

    Applicants who rely on AI-generated materials or interview responses will not be considered.

    Compensation & Benefits

  • Base salary : $180,000–$230,000 (based on success in year one)
  • Performance-based bonus potential
  • Health benefits, paid travel, and executive-level resources
  • Opportunity to lead revenue for the nation's largest cannabis accessories partner to dispensaries

    • How to Apply

    Qualified candidates should submit a resume and a brief note summarizing their relevant experience in CPG, distribution, or cannabis revenue leadership.

    Only candidates who meet the stated qualifications and demonstrate hands-on leadership experience will be considered.

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    Chief Revenue Officer • Denver, CO, US