Senior Manager, Email Marketing

This range is provided by Michael Kors. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$120,000.00 / yr - $150,000.00 / yr

Who You Are :

We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team.

This role sits within the Retention Marketing & Global CRM team which oversees email marketing, database growth, customer retention, the KorsVIP loyalty program and the instore clienteling app. As Senior Manager, Email Marketing, North America, you will be responsible for owning the email marketing channel. With a focus on end-to-end planning, execution, and optimization of email campaigns, translating brand strategies and commercial objectives into data driven campaigns to provide a great customer experience and drive measurable results.

You will be directly supporting activities in North America as well as, supporting our regional partners in Asia & Europe. You will have the opportunities to work cross-functionally with exposure across retail & digital space. Business partners include but are not limited to the Creative Services, Legal, Ecommerce, Store Comms, Store Operations, Customer Analytics, IT, Merchandising, Digital Marketing, Retail Marketing, Clienteling and email teams.

What Youll Do :

Strategic Planning & Campaign Management

Develop & lead the email marketing strategy for North America, aligning with global brand positioning while optimizing for regional goals.

Own email calendar & channel plans partner with merchandising & ecommerce teams on content planning, work with creative & editorial on execution & digital marketing on performance & plans

Define audience?targeting frameworks that balance list growth, engagement, and deliverability health.

Data Driven Optimization

Define and track key channel KPIs (open, click, conversion, revenue, list growth, traffic) with regular reporting and deep-dive analyses to uncover performance insights.

Lead structured testing programs with clear hypotheses and measurement plans to continuously improve cadence, creative, subject lines, and segmentation.

Monitor deliverability, unsubscribe trends, and email health metrics to ensure high list quality and inbox placement.

Identify opportunities to pilot emerging ESP features (AI copy testing, predictive send time, interactive email) to maintain a best-in-class channel

Continually refine templates and modules for mobile?first, accessibility, and conversion best practices.

Collaboration & Cross?Functional Leadership

Act as global ESP lead and key partner to CRM, Martech, and vendor teams, championing platform enhancements & identifying opportunities to shape roadmap

Collaborate across loyalty, SMS, clienteling, eCommerce, and merchandising to align messaging with business goals and create integrated customer experiences.

Support & collaborate with other regional teams to ensure global alignment and share regional performance insights

Team & Project Management

Lead and mentor a team of email marketers and developers, fostering collaboration and growth.

Manage daily campaign production and larger email projects, ensuring timely delivery and high-quality execution.

Drive process improvements and optimize workflows to enhance efficiency, scalability, and cross-team alignment.

Youll Need to Have :

Bachelors Degree or equivalent

Ability to work in NYC office 3 days a week

6+ years of experience in email marketing or CRM, with a proven track record of driving results.

Experience with enterprise-level ESPs & email marketing technology

Analytical mindset with strong knowledge of campaign performance metrics and reporting tools

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.

Strong Organizational & Project Management Skills

Generous Paid Time Off & Holiday Schedule

Summer Fridays

Internal mobility across Versace, Jimmy Choo and Michael Kors

Cross-brand Discount

Exclusive Employee Sales

Fav 5 Cards (MK Discount for friends and family)

401k Match

Thrive Wellness Program

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M / D / F / V

At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at CapriDiversityandInclusion@CapriHoldings.com.

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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