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Sr. Director - HCP Media
Indianapolis StaffingIndianapolis, IN, US1 day ago
Job type
- Full-time
Job descriptionLead the enterprise strategy across Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care channels. Identify, prioritize, and manage investments that shape HCP engagement, education, and prescribing behavior. Develop and evolve Lilly's integrated HCP media framework, ensuring alignment across platforms and optimizing for reach, efficiency, and clinical relevance. Oversee vendor and partnership strategies, establishing performance standards and clear accountability for innovation and business impact. Evaluate channel performance through data-driven insights, ensuring that media investments deliver measurable engagement, trust, and value. Serve as the enterprise expert and advisor to brand teams, senior executives, and cross-functional partners on HCP media strategy and investment decisions. Translate complex media data and market insights into actionable enterprise recommendations. Build organizational understanding of the HCP media ecosystem and its role in driving customer-centric, compliant engagement. Oversee relationships with HCP media partners, agencies, and professional platforms. Ensure agencies and partners align with Lilly's enterprise objectives, governance principles, and performance expectations. Drive accountability through partnership reviews, innovation pilots, and transparent measurement frameworks. Manage enterprise-level HCP media investments across multiple platforms and brands. Implement transparent governance to ensure fiscal discipline, compliance, and alignment with enterprise priorities. Safeguard all HCP media practices to meet or exceed regulatory, promotional, and privacy standards. Drive continuous innovation in professional media planning, data integration, and measurement. Build Lilly's internal HCP media capability model and knowledge base. Explore the role of AI, automation, and predictive analytics in optimizing professional media efficiency and personalization. Enterprise Leadership : Sets a cohesive vision and framework that drives consistency across brands and channels. Regulatory Rigor : Ensures every media investment meets the highest compliance, privacy, and brand safety standards. Influence Through Expertise : Builds trust and alignment with senior leaders and cross-functional partners through clarity, data, and strategic foresight. Innovation Mindset : Anticipates shifts in professional engagement channels, leveraging new technology and partnerships to elevate impact. Trusted Steward : Balances financial discipline with forward-thinking innovation to maximize enterprise and brand value. Bachelor's degree required. 10+ years of experience in media or marketing, including 5+ years focused on HCP or pharmaceutical professional media. Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and / or visas for this role. Deep understanding of Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care media. Proven experience managing enterprise-level partnerships with HCP networks and publishers. Demonstrated ability to connect investment, engagement, and business outcomes through data-driven frameworks. Strong relationship management and vendor / agency leadership experience. Collaborative leadership style with a track record of developing high-performing teams. MBA or related advanced degree preferred. Exceptional storytelling and executive communication skills. Knowledge of emerging professional platforms and HCP engagement technologies. Experience leading through organizational transformation and change. Balance of creative and analytical thinking to drive measurable business impact. Understanding of marketing technology stacks and data integration. Location : Indianapolis-based position; remote not considered. Travel : Approximately 1020% based on business needs. Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form. Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is $154,500 - $226,600. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and / or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).
Global Customer Office Hcp Media Lead
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world. Lilly has created a centralized Global Customer Office by bringing together teams passionate about understanding and serving customers across a sophisticated healthcare ecosystem. Within this framework, the HCP Media Lead plays a pivotal role in shaping how Lilly connects with healthcare professionals (HCPs) through modern, data-driven media strategies that enhance trust, relevance, and value. This role sets the strategic vision, governance model, and innovation roadmap for HCP media across the enterprise encompassing Sources of Authority, EHR ecosystems, endemic display, programmatic, and point of care media channels that influence professional engagement and clinical decision-making. The HCP Media Lead reports to the Associate Vice President of Media & Partnerships and serves as the enterprise's expert in professional media strategy and investment. This leader bridges brand needs with enterprise priorities, ensuring that Lilly's approach to HCP engagement is credible, compliant, and future-focused.
Responsibilities
Enterprise HCP Media Strategy & Governance
- Define and lead the enterprise HCP media strategy across brands, establishing frameworks for investment, targeting, measurement, and compliance.
- Build a unified media vision across professional channels to ensure consistency, scalability, and strategic impact.
- Partner closely with medical, legal, regulatory, and data governance teams to ensure all HCP media practices uphold privacy, transparency, and compliance standards.
Professional Media Channel Leadership (SOA, EHR, Endemic Display, Programmatic & Point of Care)
Cross-Functional Collaboration & Executive Influence
Partner & Agency Management
Financial Stewardship & Compliance
Capability & Innovation Development
Key Behaviors
Basic Qualifications / Requirements
Additional Skills / Preferences
Additional Information
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Director Media • Indianapolis, IN, US
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