Associate Global Product Manager - Consumables and Accessories

Associate Global Product Manager - Consumables and Accessories

Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We're a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here's the remarkable truth : When we all make together, we make all things possible. Let's make.

Please note this role REQUIRES you to be in (or relocate to) the Salt Lake City Metro Area and willing to work in the office 3-5 days a week (T, W & Th are required). We will not relocate individuals internationally.

Job Description

Are you obsessed with bringing to life meaningful innovations that delights customers? Do you want to scale a key pillar of monetization for a fast-growing pioneer in creative technologies? Are you a proven and inspiring product manager who delivers results in a fast-paced and cross-functional environment? Cricut's consumable & accessory portfolio is a key part of our overall product ecosystem, and empowers our members to create a variety of projects through our broad portfolio of materials ranging from Vinyl, Iron-On, Infusible Ink, Wood, and much more.

We are hiring an Associate Global Product Manager to drive net sales and profitability and make Cricut materials & accessories the brand of choice. Working closely with product development, marketing, sales, operations, & quality, your responsibilities will be to develop and launch materials for product ecosystems, create and bring to market a portfolio of innovation for existing consumers, partner with key channels for assortments / marketing / pricing, drive cost savings initiatives, and keep a pulse on competitive activity and business tracking. You'll be working in a highly collaborative and cross-functional environment, partnering closely with the product management teams for our machines, heat presses and digital content. The ideal candidate is a self-motivated, driving a complex product portfolio by leveraging deep consumer and market insights and applying critical thinking in key business decisions. You must be a hands-on strategic thinker, outstanding storyteller, and passionate with delivering amazing customer experiences.

Please note this role REQUIRES you to be in (or relocate to) the Salt Lake City Metro Area and willing to work in the office 3-5 days a week (T, W & Th are required). We will not relocate individuals internationally.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Lead the portfolio lifecycle for Consumables & Accessories products, from inception to end of life.
• Create global product business plans, including product value proposition, positioning, forecasting, P&L management, etc.
• Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment.
• Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies.
• Continuously monitor and drive adjustments to product portfolio based on key performance indicators
• Build internal presentations to effectively communicate our portfolio to key stakeholders.
• Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing.
• Maintain project status and data within Product Management system.
• Lead development of product packaging in conjunction with marketing and creative teams.

Qualifications

Please note this role requires you to live in (or relocate to) the Salt Lake City metropolitan area within commuting distance from our office, and that you work in office 3-5 days each week (T, W, Th are required). We will not relocate individuals internationally.

Additional Information

We've got you covered At Cricut, we take care of our people. You'll also get exclusive employee discountsand best of all, you'll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply Cricut is in a powerful chapter of transformation. We're evolving fastrefining our strategy, growing our teams, and raising the bar across the board. This is an incredible opportunity for the right kind of personbut it's not for everyone. We're looking for A players people who don't just meet expectations, but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum, keep reading. Here's what makes someone a great fit for this role (and for this moment at Cricut) : You have a bias for urgency. You don't wait for perfect clarity to take actionyou start, learn, and adjust. You believe that speed matters, especially when paired with thoughtfulness. You ask : "What can move forward today?" and push past inertia. You set high standardsespecially for yourself. You're proud of your work and protective of your reputation. You take ownership, deliver quality, and don't cut corners. You hold yourself accountable without waiting to be asked. You stay focused when things are moving fast. You can identify what really matters and don't get distracted by noise. You prioritize well, and manage your time wisely. You collaborate like a pro. You elevate the people around you, communicate clearly, and give thoughtful feedback. You're low ego, high outputand your team loves working with you.

One More Thing (It's a Big One) : This role is in-office at least 34 days per week. We believe that real collaboration, innovation, and culture are built face-to-face. If you're energized by working alongside smart, kind, creative peopleand enjoy those unplanned hallway conversations that spark great ideasyou'll love it here. If you're looking for a fully remote role, this likely isn't the right time or place. But if you're excited by challenge, purpose, and building something better, we'd love to hear from you. Let's make something amazingtogether.

What to Do Next : Please attach your resume, cover letter and / or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you're all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.

Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.

Please note this role requires you to live in (or relocate to) the Salt Lake