Fractional Public Relations & Corporate Communications Manager

Fractional Public Relations & Corporate Communications Manager

Marketing - Raleigh / New York City / Atlanta / Boston / Philadelphia / Washington DC

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

We are seeking a dynamic Fractional Public Relations & Corporate Communications Manager to drive execution of our global communications strategy and consult on special projects as an individual contributor. In this role, you'll work on media relations and thought leadership while collaborating closely with executives, Marketing, and Product teams. This is a high-impact position designed to expand WalkMe's share of voice and brand awareness. You will work on high impact projects and learn new ways of working from AI enthusiasts.

THIS IS A REMOTE, EAST COAST US ROLE

What You'll Own

• Drive media relations : pitch, secure, and manage coverage in tier-1 and trade outlets.
• Research and create bespoke media lists and pitches for strategic PR projects. Responsible for strategy and outcome of project-based PR initiatives.
• Develop and publish thought-leadership content, including bylines, blogs, and executive commentary.
• Identify and draft awards submissions.
• Develop compelling POVs for WalkMe on hot topics in the media and present recommendations in partnership with the Global Director to gain executive alignment.
• Update the WalkMe newsroom and content assets. Manage the expansion of the newsroom to include a press kit.
• Monitor for issues and crises to safeguard WalkMe's reputation.
• Manage metrics and reporting to demonstrate PR's impact and inform strategy.
• Partner cross-functionally with marketing, product, and global teams to ensure message consistency.
• Support executive visibility through proactive opportunities and media training.

What You'll Need to Succeed

What Sets Us Apart

The hourly rate for this role is between $65-105 / hr. The actual pay is dependent upon many factors, such as : location, training, transferable skills, work experience, business needs and market demands. The pay range is subject to change and may be modified in the future.

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.

TO ALL RECRUITMENT AGENCIES : WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.

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