Digital Marketing Specialist

People Love To Work Here, Plain And Simple

It's easy to love your job when you're surrounded by driven, passionate leaders. We show up every day and give it our all; not because we have to, but because we want to.

Executes digital marketing initiatives to support corporate marketing strategy. Works with internal clients, the marketing team and external vendor partners to deliver cohesive consistent and quality work while adhering to McCownGordon brand standards. Assists with strategy, planning and execution of social and other digital media work, collaborating with external resources when needed. Plans, manages and writes content for the website, email marketing materials, digital ads and social media channels, communicating company values, mission, culture and expertise to internal and external audiences.

Primary Responsibilities

Social Media Planning

• Collaborates with marketing team to plan social media content, including a mix of evergreen and current thought leadership along with news and posts highlighting our people, projects, culture and customers.
• Works with internal departments, business resource groups and committees to identify compelling social media content related to their initiatives and areas of expertise that help elevate the McCownGordon brand and its associates.
• Maintains annual social media calendar and conducts regular editorial planning meetings.
• Monitors social media trends, optimizes content and recommends best practices.
• Tracks social media metrics and recommends content to produce higher engagement and achieve Key Performance Metrics (KPIs).

Social Media Execution

Digital Marketing Execution

Marketing Execution

Minimum Qualifications

Working Conditions

The position requires work in an office environment.

Note : This job description reflects a summary of the job and does not prescribe or restrict the responsibilities that may be assigned. The job description is subject to change at any time.

Equal Opportunity Employer / Minorities / Females / Disabled / Veterans