vcfo is hiring : Director of Marketing in Austin

Director of Marketing

Location : Austin, TX (On-Site)

Reports to : COO

About :

vcfo has partnered with a multi-family apartment management firm in Austin. Since its inception almost 20 years ago, the firm has grown to encompass an impressive amount of communities totaling around 12,000 units across a large portfolio of buildings. Their communities are found in high opportunity areas with proximity to major employers, great schools, hospitals, and public transportation and their goal is to preserve quality affordable housing and create a strong sense of community for all residents by providing top notch resident services.

Position Overview :

Our client is seeking a dynamic and results-oriented Director of Marketing to play a key role in shaping and executing their marketing strategy during a challenging real estate market. The ideal candidate brings strong property management industry expertise , innovative thinking, and a proven ability to deliver measurable results. This role is critical to driving occupancy, enhancing retention, and strengthening their competitive market position.

Key Responsibilities :

• Develop and implement creative marketing strategies tailored to down-market conditions to increase occupancy and resident retention.
• Support and lead pricing and revenue management initiatives to optimize performance and competitiveness.
• Manage day-to-day execution of branding, digital marketing, advertising, and integrated campaigns .
• Analyze market trends, data, and competitor strategies to identify opportunities and inform decision-making.
• Drive lead generation, conversion, and resident engagement through innovative, data-driven marketing approaches.
• Collaborate closely with Marketing Team, operations and leasing teams to ensure alignment on marketing goals and execution.
• Monitor and manage marketing budgets , reporting on ROI across channels to ensure accountability.

Qualifications :

Benefits :