Sr. Media Specialist (Chicago)

Overview

Vice President, People and Organizational Development at Media Works, Ltd. Sr. Media Specialist (Buyer / Planner) in Chicago. Media Works is an integrated marketing agency located in Baltimore, MD with 36+ years in business. Position Summary : The Sr. Media Specialist will plan, strategize, and buy all media, manage growing account management roles, and engage in client-facing activities. Responsibilities include strategy research, planning, negotiation, purchase and placement of media for existing clients across traditional, OTT / CTV, streaming audio / video, digital and site direct. The role also involves training and advising media coordinators and specialists, direct day-to-day management, and workflow / deliverable execution for each account. Chicago media knowledge, particularly local TV, is preferred. This position is exempt under FLSA. Responsibilities

Acts as liaison between media vendors, the client, and the agency, including direct client communication. Keeps a pulse on new and emerging media, providing fresh ideas to grow clients’ business. Delivers strategic reporting to internal and external clients. Manages client communications and presentations for growth accounts. Gathers, organizes and presents competitive and industry research; prepares market analysis. Determines best use of multi-platform media mix to meet client goals and objectives. Participates in client meetings for media plan presentations and strategizing sessions. Manages day-to-day tasks for stewarding client-approved media plans. Maintains positive client relationships. Has in-depth knowledge of Video, Print, Audio and OOH media. Understands TV / Radio ratings estimates and digital performance metrics / KPIs. Avails media and negotiates rates, CPMs / CPPs, time parameters, sponsorships and promotions, and bonus impressions. Builds Radio & TV schedules and compiles digital planning documents. Manages media execution projects, asset tracking, process control, and quality assurance. Analyzes post-buys and works with stations to adjust under-delivery or weight / impressions. Works with internal teams to develop monthly performance reports and optimize strategy. Collaborates with AMs and Directors to develop team members and identify growth opportunities. Provides active feedback on account teams and resolves billing discrepancies as needed. Injects energy and new ideas into the overall media strategy. Qualifications, Experience and Skills

Microsoft Word, Excel, and PowerPoint Experience with media buying software; Strata a plus Experience with digital ad servers Experience with Google Analytics Experience pulling media research from various sources Experience building target audiences and implementing social media campaigns Ability to multitask and manage time in a fast-paced environment Strong written and communication skills This is a full-time opportunity based out of Chicago, IL Physical Requirements

Must be able to stay in a stationary position for long periods Must be able to operate computer keyboards Must be able to read computer screens Job Details

Job type : Full-time 401(k) Employee assistance program Health insurance Health savings account Life insurance Paid time off

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