CMO Regional Chief Marketing Officer

Overview

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COME BUILD YOUR CAREER WITH VIBRA HEALTHCARE!

Hospital Details

San Joaquin Valley Rehabilitation Hospital, located in Fresno, CA, is a 62 bed acute rehab hospital, providing rehabilitative services to people recovering from disabilities caused by injuries or illnesses. We help our patients regain their physical or cognitive abilities so they can return home at their highest level of independence. As a smaller, specialized hospital, we offer an opportunity to work in a fast-paced and friendly work environment where you really get to know your patients and their families.

Responsibilities

Responsible for developing a marketing strategy, supervising the marketing and strategy team, and client account management within assigned hospital(s). Develops elaborate business development plans, creates quarterly and annual strategic plans, and is responsible for the design / implementation of processes to support business growth through customer and market definition. As a field-based position, is responsible for building and maintaining inpatient and outpatient referrals and admissions, while complying with state and CMS rules and regulations across multiple levels of care. Responsible for all marketing tracking systems, the intake process, payor relationships, and community education. Working closely with the assigned hospital(s) management and clinical team, maintains positive and effective working relationships, both internally and in the community.

Responsible for managing the marketing and strategy team, including : recruitment, team development, and retention. Provides marketing leadership, education, training, coaching, and support to their team to assist in building relationships and exceeding business objectives within assigned territories. Responsible for the oversight of the marketing and strategy team’s compliance with Vibra Healthcare’s documentation policy and procedure.

Facilitates business growth by working with clients, as well as business partners. Builds and maintains high-level contacts with current and prospective customers and other business / project partners.

Responsibilities include : driving prospects, identifying new customers and markets, developing approaches to the market, and proposal preparation. Utilizes strategic thinking and sharp executions (coupled with vision, innovation, boldness, relentlessness, and ambition), enabling the business to exceed revenue, census, and admissions goals.

Required Skills

Bachelor’s Degree or equivalent experience in related field required.

Minimum five (5) years of experience in marketing / leadership in a healthcare environment. Strong background in client services and relationship management required.

Supervisory / leadership experience required. Current, valid, and active driver’s license required.

Ability to travel using publicly available air and ground transportation.

Additional Qualifications / Skills

Master’s Degree preferred.

Ability to effectively manage a team.

Ability to compute statistics, analyze referral trends, and develop budget / marketing plans. Ability to establish and maintain positive working relationships.

Exhibits a sense of urgency for goal achievement and ability to redirect marketing efforts to meet such goals.

Results-focused, innovative and creative problem-solver with the ability to engage commitment from others.

Ability to communicate effectively (written and verbal); influences and stimulates others to action with directive leadership skills to ensure business results are achieved.

Ability to project a professional image.

Knowledge of regulatory standards and compliance requirements.

Strong organizational, prioritizing and analytical skills.

Ability to make independent decisions when circumstances warrant.

Working knowledge of computer and software applications used in job functions.

Freedom from illegal use of and effects of use of drugs and alcohol in the workplace.

Benefits

At Vibra Healthcare, employees are our priority. We are passionate about patient care and consider it a privilege to be able to provide services to patients and their family members. Below is a brief summary of our benefits.

Medical PPO high and low deductible plans / HSA options as well as HMO options in some markets

FREE prescription plans

Dental and Vision coverage

Life insurance

Disability Benefits

Employee Assistance Plan

Flex Spending plans, 401K matching

Additional Critical Illness, Accident, and Hospital plans

Company discounts for mobile phone service, electronics, cell phones, clothing, etc

Pet Insurance

Group legal - provides legal assistance with personal legal matters

Tuition and continuing education reimbursement

Work life balance

At Vibra Healthcare, our patients are family. Our world-class team of driven, passionate healthcare professionals are focused on service excellence and providing top quality care at the bedside. Our culture fosters engagement, diversity and advocacy. Our goal is to empower our employees and support them in their professional growth while leading them on a path to success within our organization.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, skill sets, experience, education and training, licensure and certifications, and other business and organizational needs. It’s not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Hospitals and Health Care

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