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State Manager - Wine and Spirits

State Manager - Wine and Spirits

NPA WorldWideLorida, FL, US
3 days ago
Job type
  • Full-time
Job description

Job description :

State Manager Florida

Location : Remote (Southern Florida based)

Salary : $150,000 base plus bonus, car allowance and excellent benefits package

Industry : Premium Wine & Spirits

Reporting to : Regional Sales Manager

Team Management : 34 Market Sales Managers (Brand Ambassadors / Activators)

Role & Responsibilities

The State Manager Florida will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 34 Market Sales Managers (known in Europe as Brand Ambassadors / Activators). The role covers both on- and off-premise channels and will focus on delivering volume, visibility, and value for the portfolio.

Key responsibilities include :

  • Collaborate with the Regional Sales Manager to define and execute the annual sales strategy
  • Manage and support a team of Market Sales Managers across the state
  • Oversee the full brand portfolio, ensuring executional excellence by SKU
  • Drive volume, pricing, and merchandising performance across key accounts
  • Build strong working relationships with distributors, wholesalers, and key customers
  • Plan and execute pricing strategies, programming, and promotional activities
  • Ensure visibility through POS, displays, menus, and consumer

activations

  • Personally lead and support high-impact key account calls
  • Identify market trends, competitor activity, and opportunities for

    • growth

  • Regularly travel throughout the territory to oversee execution and mentor team members
  • Participate in wholesaler meetings, sales planning, and brand strategy sessions
  • Maintain tight control of budgets, expenses, and commercial return on investment

    • Remuneration & Benefits

  • Base salary : $150,000 per annum
  • Bonus : 25% performance-based
  • Car allowance : Calculated based on location
  • Business expenses covered : Home office, petrol, travel,

    • accommodation

  • Remote-based role with frequent field activity across Florida

    • Qualifications : Key Requirements

    We are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida.

    Candidates must be based in Southern Florida.

    Essential Skills & Experience :

  • Minimum 5 years experience in the premium alcoholic beverages sector
  • Must have experience working for both suppliers and distributors
  • Demonstrated success managing a state or regional sales territory
  • Proven track record of managing and developing sales teams (34 direct reports)
  • Strong network of industry relationships across Florida able to open doors and create momentum quickly

    • Strong connections within RNDC, ideally at executive / decision maker level

  • Strong commercial capabilities managing volume, pricing, distribution, and promotional execution
  • Excellent leadership, coaching, and communication skills able to lead from the front
  • Entrepreneurial, self-starting mindset able to operate with minimal supervision
  • Skilled in working with distributors, key accounts, and internal stakeholders
  • Technically proficient confident with Microsoft Office Suite
  • Valid drivers licence and willing to travel 45 days per week throughout Florida

    • Preferred :

  • Experience activating premium spirits and wine brands in both on- and off-premise channels
  • Familiarity with field marketing, menu placement, and POS deployment

    • Why is This a Great Opportunity :

    About the Company

    Our client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.

    This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network wed love to hear from you.

    Salary Type : Annual Salary

    Salary Min : $ 140000

    Salary Max : $ 150000

    Currency Type : USD

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    State Manager • Lorida, FL, US