Digital Content Specialist

Digital Content Specialist at Sky River Casino

The Digital Content Specialist will be responsible for overseeing digital content creation, deployment and tracking for digital online and offline communications for the Company. These digital mediums include, but are not limited to, the company website, social media channels, partner websites, display advertising, slot promotional screens, elevator screens, televisions, and property promotional screens.

Responsibilities

• Develops, coordinates, and executes digital marketing campaigns that deliver against revenue goals by providing content messaging, managing / scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders.
• Implements digital marketing strategies and coordinates social media campaigns that include creative asset and ad tactic selection, messaging and offer strategy targets, and refines to optimize results & track performance relative to campaign goals.
• Monitors online advertising technology trends, suggests new potential partners, and recommends pilot programs for testing.
• Recommends uses of technologies, platforms and programs that promote audience growth and engagement on a variety of platforms including Facebook, Twitter, Instagram, Trip Advisor, Yelp, Expedia, etc.
• Implements strategic plans and approaches to drive consumer engagement and cultivate loyal advocates for the property across all relevant online and social media platforms.
• Monitors messaging effectiveness and leverages social media channel response to identify new opportunities to improve message performance.
• Partners with Management teams to align social media messages with the overall corporate marketing calendar and brand.
• Develops weekly social media and mobile marketing posts, messages and content that align with and support the Company's initiatives.
• Develops multimedia assets for social media, web, and digital signage on property.
• Attends off-site events.
• Provides photography coverage for on-site and off-site events.
• Provides weekly and monthly statistical reporting of internet activity for both overall website activity and social sites.
• Provides coverage for social media tasks, including evenings / weekends, and works with the graphics team on monthly signage installs.
• Assesses performance metrics—including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives—and makes recommendations based on findings.
• Manages external partnerships and systems used to support internal and external digital strategies.
• Manages special projects as assigned by supervisor.
• Performs other tasks as assigned.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing, Public Relations, and Writing / Editing

Industry

Gambling Facilities and Casinos

EEO Statement

Sky River Casino is an equal opportunity employer and encourages applications from all qualified candidates. We are committed to diversity and inclusion in our workforce.

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