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Digital Marketing Manager
Digital Marketing ManagerPiping Technology & Products, Inc. • Houston, TX, US
Digital Marketing Manager

Digital Marketing Manager

Piping Technology & Products, Inc. • Houston, TX, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Position Title : Digital Marketing Manager

Department : Marketing

Reports To :

FLSA Classification : Exempt

Job Type : Full-Time (On-Site)

Schedule : Monday–Friday

About Piping Technology & Products (PT&P)Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.Position Summary

Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We’re looking for a Digital Marketing Manager who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines.

This is a hands-on leadership role : you’ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple : grow qualified traffic, generate leads, and increase RFQs.

What You’ll Do

  • Own the growth strategy — Drive web traffic, inbound leads, and RFQs through SEO, AEO / GEO, site performance, and funnel optimization.
  • Lead a talented team — Manage content, design, web development, email / webinars, and marketing ops / experiments; foster a high-output, collaborative culture.
  • Optimize visibility — Improve search rankings (SEO), answer engine visibility (AEO / GEO), and overall site performance (Core Web Vitals, page load times).
  • Run experiments — Launch A / B tests on landing pages, CTAs, and lead flows; build dashboards to track what’s working.
  • Be the player-coach — Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team.
  • Translate complexity — Learn our technical products quickly and communicate them with clarity to the right audiences.

Key Metrics of Success

  • Traffic : Growth in organic and inbound web traffic
  • Leads : Increases in high-quality leads and conversions
  • RFQs : Measurable growth in RFQs submitted
  • Performance : Faster sites, higher rankings, and improved conversion flows
  • Visibility : Increased presence in answer engines (GEO / AEO) and traditional SEO

    • Who You Are

  • Growth-obsessed : 5+ years in digital / growth marketing with a proven record of scaling traffic and leads.
  • Technical : Fluent in SEO, AEO / GEO, Core Web Vitals, analytics platforms, and A / B testing.
  • Data-driven : Build dashboards, track attribution, and turn insights into results.
  • Hands-on leader : Ready to manage a team while jumping into the details yourself.
  • Fast learner : Can quickly absorb technical product knowledge and use it to craft clear, effective marketing.
  • Coach & builder : Have the mindset to lead a team today and grow into a stronger leader with support and mentorship.

    • Why Join Us

  • Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops.
  • Work closely with a CEO who values and understands digital marketing.
  • Be at the forefront of marketing innovation in both SEO and AEO / GEO.
  • Play a critical role in the growth of a 40+ year old company that continues to innovate.
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    Digital Marketing Manager • Houston, TX, US