Head of Marketing

Head of Marketing (Confidential - Logistics SaaS)

Location : Los Angeles, CA (Hybrid - 2-3 days per week in office)

Reports to : CEO

About the Company

A YC-backed logistics SaaS company helping importers, carriers, and logistics providers cut detention and demurrage (D&D) costs and move containers faster through U.S. ports.

The platform aggregates real-time data from 67+ terminals and 23 steamship lines , delivering unmatched visibility into container flow and invoice accuracy.

The company has been credited with saving customers $4M-$5M+ annually , serving 700+ enterprise clients nationwide , and was named SupplyTech Solution Provider of the Year (2024) . Backed by $11M in funding from Soma Capital and Left Lane Capital , the company is scaling quickly with offices in Los Angeles and New York.

About the Role

We are seeking a strategic and hands-on Head of Marketing to elevate and expand our marketing function with a focus on demand generation, pipeline velocity, and measurable revenue growth .

You'll inherit an existing marketing practice and take it to the next level by refining strategy, deepening attribution, and aligning marketing performance with sales outcomes.

The ideal candidate is data-driven, creative, and comfortable operating both strategically and tactically . You'll have the opportunity to partner directly with the CEO and leadership team to evolve the company's marketing engine into a scalable, predictable growth model.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy to drive awareness, pipeline generation, and revenue growth.
• Lead multi-channel demand generation programs including email, paid media, webinars, SEO, and partner marketing.
• Plan and manage trade show and event marketing to maximize ROI and generate qualified leads.
• Own marketing automation and CRM strategy (HubSpot), ensuring funnel optimization and reporting accuracy.
• Partner closely with the sales and executive teams to improve lead quality, conversion rates, and overall pipeline velocity.
• Build and manage campaign calendars and go-to-market (GTM) plans for new products and initiatives.
• Analyze campaign performance and KPIs; adjust strategy based on data and insights.
• Oversee content development for landing pages, case studies, digital ads, and enablement collateral .
• Strengthen brand positioning and ensure consistent, high-impact messaging across all channels.
• Manage and grow a small internal team and / or agencies , ensuring clear accountability and measurable results.

Qualifications

Success Metrics

Compensation

Competitive base salary ( $140K-$180K ) plus performance-based bonus and equity package.