Associate, Data Scientist, Mktg Analytics Capabilities

HumanaWashington, DC, United States

5 days ago

Job type

Full-time

Job description

Overview

Employer Industry : Healthcare Insurance

What to Expect

Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM)
Assist in coordinating with third-party partners for identity resolution and audience data enrichment
Collaborate with internal data scientists and marketing analytics peers on advanced methodologies
Contribute to documentation and governance efforts for marketing analytics tools
Monitor platform usage and gather stakeholder feedback for continuous improvement

What is Required

Bachelor’s degree in Marketing, Information Systems, or a related field

1+ years of experience in marketing analytics, business intelligence, or data platform support roles

Familiarity with marketing analytics tools and methodologies, including Media Mix Modeling (MMM)

Experience assisting with third-party vendor coordination for data solutions

Basic understanding of marketing attribution concepts, such as multi-touch attribution

How to Stand Out (Preferred Qualifications)

Exposure to identity resolution platforms such as LiveRamp or Neustar

Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics

Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)

Knowledge of HIPAA and data privacy standards

Interest in developing expertise in marketing measurement tools

Note : This description reflects the information provided and removes non-essential boilerplate while preserving the core responsibilities and qualifications.

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Associate Data Scientist • Washington, DC, United States