Web Analyst (Hybrid Eligible)

Job Summary / Basic Function

Web Analyst is responsible for development of a web analytics program and comprehensive SEO strategy at Boise State University for the purpose of delivering sophisticated, insightful and actionable data from Boise State's online channels. This position will act as an expert in web analytics and SEO and will function as a web and customer advocate who will provide value in the ability to gather and interpret data and to deliver recommendations to the campus community.

This position is not eligible for VISA Sponsorship.

This position may have the opportunity to work a hybrid work-schedule, where a mix of in-person work from a Boise State worksite and an alternative work location is utilized, within the state of Idaho. Candidates must be able to work on-site as needed.

Department Overview

The Division of Extended Studies is on a mission to extend higher education beyond traditional boundaries. Our collaborative teams expand student access and improve student success with innovative programs that reach across our metropolitan area, Idaho and beyond. We facilitate online education, community-based programs, concurrent enrollment at high schools, summer sessions, continuing education programs and other lifelong learning options. Join us!

The Marketing and Communications team, within the Division of Extended Studies, focuses on the awareness and promotion of Boise State Online and programs supported by the Division of Extended Studies. The team is composed of professionals with a variety of skill sets spanning creative, marketing and content development. The team draws on these diverse talents to collaboratively achieve goals.

Level Scope

Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments / projects / tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and / or support employees. Typically hold a Bachelor's Degree and 2 years of professional experience or equivalent relevant experience.

Essential Functions

• Align web and UX projects around the product vision and strategic plan of the University.

Analyze and Improve Website Effectiveness

Ensure university web content complies with university policies and best practices. Utilize Google Analytics and other site reporting tools to analyze user behaviors, site traffic, and content effectiveness.

Lead team efforts to utilize analytics, best practices, and user experience data to refine and strategically improve web design and navigation.

Knowledge, Skills, Abilities

Web Analyst will possess the following work attributes : highly analytical, detail oriented, problem solver, multi-tasker and self-starter with ability to work in a deadline driven environment.

Significant knowledge of web analytics and SEO strategies, including Google Analytics.

Ability to consolidate large amounts of data into digestible and presentable highlights for a broad spectrum of users from within the University community and for outside vendors.

Ability to review, improve and implement SEO strategies across University online channels on an on-going basis through analysis and consultation within the University community and with outside vendors.

Minimum Qualifications

Bachelor's degree or equivalent plus 2 years of relevant professional experience.

Preferred Qualifications

Salary and Benefits

Salary is $55,057.60 annually. Boise State University provides a best-in-class benefits package, including (but not limited to) :

Required Application Materials

Resume and Cover Letter

About Us

Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho's Treasure Valley at https : / / www.boisestate.edu / about /

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