What You'll Be Doing
- Own the roadmap for a Creative Insights platform
- Use data driven approach to help creative teams build and concept better creative through concepting and production
- Understand how creative and media teams work together to drive marketing objectives
- Identify and develop new product opportunities using AI and data science based models
- Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
- Work with executives to align product vision and strategy
- Responsible for product planning and execution throughout the product life cycle
- Actively engage users and drive adoption through various marketing activities such as : all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences
- Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
- Coordinate delivery of product releases with the Engineering and Media teams
- Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
- Work cross-departmentally to scope costs, time, and capacity for requests
- Work with UI / UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
- Ideate and brainstorm solutions
- Conduct testing to improve software quality
- Provide content for product line and marketing communications
What You Will Bring
Bachelor's Degree or equivalent work experience4+ years of related work experience in an advertising / creative agency and / or in a product focused role within a technology based organization4+ years of experience working with customer data, martech data sets, and / or digital advertising platforms; experience working alongside creative teamsStrong stakeholder managementPrior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote / PowerPointPassion for understanding users and their behaviorPrior experience working with LLMs and prompt engineering and / or data science modelingPrior experience managing the end to end product lifecycleSelf-motivated; keen interest in learning new tools and technologyNice to Have Qualifications
Experience with analytics tools such as : Pendo, Mixpanel and Google AnalyticsFamiliarity with creative intelligence platform such as : Smartly, VidMob, Kargo#LI-TH1
BGSF is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.