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Manager, Public Relations and Communications
Manager, Public Relations and CommunicationsAmerican Nurses Association ANA • Silver Spring, MD, US
Manager, Public Relations and Communications

Manager, Public Relations and Communications

American Nurses Association ANA • Silver Spring, MD, US
6 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Manager, Public Relations and Communications

JOB SUMMARY

The American Nurses Enterprise (ANE) is seeking to hire a seasoned Public Relations and Communications Manager to work across ANE and lead a small team of public relations specialists. As the Public Relations and Communications Manager, you will lead the strategy, development, execution and evaluation of integrated public relations and strategic communications for the organization.

In this role, you will focus on effectively communicating the brand, vision, and strategic objectives among a wide range of internal and external audiences, translating policy, issues, and programmatic work into communications and media opportunities for ANE.

This is an exciting time of innovation, creativity and growth for ANE. We need proven and demonstrable leadership in Public Relations, from a strategic, empathetic and confident leader. You must possess the experience and ability to model behavior that encourages and empowers honesty, authenticity and agility to drive change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.

If you possess the soft and hard skills described above, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!

WHAT YOU WILL DO

  • Lead and deliver integrated efforts to effectively position the organization as a leading voice and top resource on nurses, the nursing profession and healthcare
  • Lead and deliver executive communications to bolster thought-leadership visibility through speech writing, creating and / or editing presentations and other methods of communication
  • Lead and maintain effective environmental scanning and listening
  • Develop and implement rapid response efforts and systems on issues and events in the external environment
  • Operationalize and lead ANE’s crisis communication policies and strategies
  • Cultivate and nurture relationships with mainstream media outlets in print, broadcast, and online outlets
  • Facilitate, design, and implement a media training program for key stakeholders
  • Spearhead ANE multi-media strategies to include, video, PSAs, media relations, social media, and executive communications to bolster integrated efforts and effectively reach nurses and all key audiences
  • Develop and evolve integrated communication strategies that support the communication efforts of ANE’s constituent and state nurses’ associations, creating constructive collaboration with ANE around integration of content, messaging, and best practices
  • Develop and direct processes to ensure materials and content convey key messages and meet quality standards with a focus on meeting stakeholders’ needs
  • Develop, implement, and lead the organization's executive communications program, including development of a thought leadership program for the Enterprise
  • Design, develop, and implement a robust reporting program in support of strategic communications objectives.

WHAT YOU BRING TO ANA

Education :

An undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred

  • Minimum of 10 years of public relations or corporate communications experience, with a minimum of 4 years managing a team
  • Record of proven and demonstrable accomplishments in public relations and communications within a complex organization
  • Exceptional communication skills including, listening, written and verbal communication, analytical, and problem-solving skills
  • Innovative, creative thinker, with a record of accomplishment for translating ideas into action plans
  • Advanced group facilitation and public speaking skills
  • Politically astute with organizational savvy and excellent judgment
  • Proven ability to analyze, prioritize and execute complex tasks under deadline and to dedicate extra time when necessary to complete assignments and achieve desired results
  • Skilled collaborator able to build solutions in a politically sensitive, high visibility work environment
  • Outstanding human relations skills with the ability to motivate and coach staff
  • Strong organizational and project management skills and attention to detail
  • Flexibility in dealing with changing priorities and demanding workload
  • Demonstrated ability to recognize and appreciate cultural differences and meet the needs of individuals and organizations from diverse backgrounds, cultures, ethnicities, and races
  • Superior skills in media and public relations
  • Experience integrating digital and social media into communication campaigns
  • Resourceful, lifelong learner able to tap into professional networks
  • Able to perform well under deadline stress, with strong drive to achieve results
  • Strong work ethic and positive attitude
  • Collegial, positive, innovative work style
  • Ability to multi-task without losing critical attention to detail.
  • Ability to work collaboratively with org-wide teams in a fast-paced work environment
  • Flexibility and diplomacy in dealing with changing priorities and demanding workload

    • Preferred Skills & Experience

    Coaching, Mentoring, Managing Processes, Initiative-taking, Strategic Communications Plan, Customer Focus, Executive Communications, Developing Budgets, Financial Planning and Strategy, Stakeholder Management

    WHAT ANA OFFERS YOU

  • Join us and become a “Nurse Advocate” for the more than 5 million Registered Nurses in the United States
  • Every role within ANA contributes to a healthier world through the “Power of Nurses”
  • An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care
  • Deep commitment to DEIBA
  • Be a role model for embracing and empowering the uniqueness of every employee
  • Continuously innovating through creative and strategic initiatives
  • Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health / medical benefits, and much more
  • Commitment to your career development and advancement through ANA learning and development programs (internally and externally)

    • ABOUT THE AMERICAN NURSES ASSOCIATION

  • Founded in 1896, ANA Enterprise is made up of non-profit companies that comprise American Nurses Association; (ANA), American Nurses Credentialing Center (ANCC), and American Nurses Foundation (ANF). The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.
  • ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

    • NOTE : The role may require occasional after-hours or weekend support based on business needs

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