Senior Manager, Product Marketing

Product Marketer

Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. Zelis serves more than 750 payers, including the top five national health plans, regional health plans, TPAs and millions of healthcare providers and consumers across our platform of solutions. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.

Zelis is seeking a results-oriented Product Marketer to support the strategy and execution for provider payments solutions within the Payments Optimization business unit. This impactful role is responsible for driving provider growth and retention through insight-driven marketing, product commercialization, and sales enablement. The Senior Manager will contribute to business results and collaborate across functions to launch new products and features, while supporting strategic initiatives that advance provider payments.

Key Responsibilities :

• Strategic Leadership : In partnership with the VP, product marketing, develop and execute annual marketing plans that align with business objectives and market opportunities, with guidance from senior leaders.
• Product Launch Leadership : Lead and / or support planning and execution of new product and feature launches for provider audiences, coordinating cross-functional teams, managing timelines, and ensuring effective execution to maximize market impact and adoption.
• Product Commercialization : Partner with product and commercial leaders to build and evolve go-to-market strategies, value propositions, and sales enablement assets that drive growth and retention.
• Positioning and Messaging : Responsible for ensuring the positioning and messaging for the provider product portfolio reflects market and buyer insights as well as competitive dynamics. Champion messaging internally and externally.
• Market Intelligence & Data Analysis : Drive a research agenda to uncover provider needs, market trends, and competitive dynamics. Demonstrate comfort with data, segmenting audiences, and translating findings into actionable insights that inform strategy, product development, and targeted marketing initiatives.
• Content Development : Collaborate with demand generation, digital, and field marketing teams to ensure messaging is consistently and effectively delivered across all channels and campaigns. Provide guidance and hands-on support to translate positioning into thought leadership, case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks.
• Cross-Functional Collaboration and Influence : Build networks and partnerships across the enterprise, influencing colleagues and stakeholders to drive alignment and results.
• Performance Management : Develop and track product-level KPIs, manage product marketing budgets, and present marketing impact and results at business unit performance sessions.
• Innovation & Execution : Support the creation and management of plans, product launch calendars, and marketing campaigns that address key business challenges and deliver measurable results.

Qualifications :