Marketing Specialist, Paid Search

Emarketing Specialist

Fanatics Commerce is currently seeking an experienced individual to join our digital marketing team, with a specific focus on paid search. The eMarketing Specialist should be highly competent in managing large sets of keywords and possess a solid understanding of best practices with Google from a search engine marketing perspective. The ideal candidate will have 1-2 years of experience working on paid search, shopping campaigns, or similar keyword / product-based advertising methodologies.

We are looking for an entrepreneurial individual who can efficiently analyze large sets of data, interpret trends, and translate findings into actionable and measurable business outcomes. This role offers the opportunity to expand your already extensive knowledge of the wider eMarketing industry within a world-class digital marketing team. The candidate will contribute to improving skills and providing insights on trends while working on a highly visible marketing channel.

The individual should enjoy solving technical problems and be adept at creating, analyzing, and improving processes. They must be highly analytical, organized, and goal-oriented, with a preference for working in a fast-paced environment. Keeping up with professional and collegiate sports is a plus.

How you will make an impact :

• Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.
• Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue.
• Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.
• Collaborate with Google, Bing, and technology partners on new features and advancements within the space.
• Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives.
• Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders.

What you bring to the team :

At Fanatics, we value transparency and honesty. If you don't meet every single requirement, that's okay we still want to hear from you! We believe in the power of diverse experiences and talents. If you're excited about the role and confident that you can contribute, don't hesitate to apply. We're genuinely interested in how your unique skills and perspective can help us build something amazing together.

The salary range for this position is $70,000 - $85,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Where You'll Work and What's required :

What's in it for you :