Lead, Marketing Performance

Lead, Marketing Performance

Preferred Apartment Communities is engaged in the operation of primarily Class A multifamily properties. We have developed a culture throughout our company that is designed to show respect for each other, our residents, and vendors. We believe our focus on quality, consistency, and innovation provides strong national recognition for the Preferred Apartment Communities brand.

Location : Atlanta, GA or Dallas, TX (Hybrid)

About Us : Come SHINE with us. Team member experience and success comes down to four simple principles : hire well, train well, recognize and reward. Hiring is the lifeblood of any organization. We take hiring our team members very seriously. We seek to hire team members who are bright, who have great interpersonal skills, and who we believe will be an asset to the culture we have been creating at Preferred Apartment Communities since our inception. Once hired, though, it is only the beginning.

Position Summary : The Lead, Marketing Performance is responsible for driving measurable results across the company's multifamily property portfolio. This role leads the strategy, execution, and analysis of digital marketing initiativesincluding SEM / PPC, Internet Listing Services (ILSs), and portfolio-wide analytics. The ideal candidate is a data-driven marketer with deep expertise in multifamily marketing, budget management, and cross-functional collaboration, with a specific focus on helping Marketing, Property Management and Asset Management teams communicate and collaborate.

Key Responsibilities :

• Maintain and analyze key property performance metrics, including traffic sources, conversion rates, cost per lead and ROI.
• Produce monthly, quarterly, and ad hoc reports on portfolio marketing performance, trends, and opportunities.
• Utilize BI tools, Google Analytics, and other platforms to deliver actionable insights to leadership and property teams.
• Partner with asset management and property management teams to align marketing strategies with portfolio goals.
• Assist with annual budgeting and reforecasting for marketing spend.
• Monitor budget performance and support the identification of optimization opportunities.
• Collaborate with asset management and property management teams to align marketing activities with portfolio goals.
• Serve as the primary marketing point of contact for asset and property management teams, coordinating resources and resolving issues.
• Foster collaborative relationships to support leasing, retention, and reputation management initiatives.
• Identify process gaps and support the implementation of solutions to improve efficiency and outcomes.
• Respond to urgent matters and new challenges with agility and a collaborative approach.
• Execute and optimize SEM / PPC campaigns to drive qualified leads and leasing performance for assigned properties.
• Monitor and report on paid search and display advertising results, making recommendations for improvement.
• Support the management of ILS relationships to maximize property visibility and lead generation.
• Share best practices and support the education and development of junior marketing team members.
• Participate in team meetings and contribute to strategy discussions as needed.

Qualifications :

Physical Requirements :

Benefit and Rewards : PAC'S INCREDIBLE BENEFITS HELP YOU SHINE PERSONALLY & PROFESSIONALLY

$90,000 - $115,000 + bonus

EEO Statement PAC is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant, employee, or other covered person based on any legally recognized basis, including, but not limited to : veteran status, uniformed servicemember status, race, color, caste, immigration status, religion, religious creed (including religious dress and grooming practices), sex, gender, gender expression, gender identity, marital status, sexual orientation, pregnancy (including childbirth, lactation or related medical conditions), age, national origin or ancestry, citizenship, physical or mental disability, genetic information (including testing and characteristics), protected leave status, domestic violence victim status, or any other consideration protected by federal, state or local law. We are committed to providing reasonable accommodations, if you need an accommodation to complete the application process, please email talent@revantage.com.