Digital Strategist- Google & YouTube Ads

👋 What’s The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising.

We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions.

Our fully remote team is made up of passionate professionals from around the globe , all working together to drive our clients’ success.

We are seeking a highly skilled Digital Strategist to join our team and help us take our clients' campaigns to the next level.

💻 What We Want You To Do

Our Digital Strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads.

You’ll be responsible for developing high-performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs.

This role is perfect for someone who thrives in a fast-paced, performance-driven environment and knows Google Ads inside out.

The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns.

By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.

🎯 Key Responsibilities

• Campaign Strategy Development, Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors.
• Setting targets for all accounts minimum 25% scale month-o-month
• Creative testing and development , use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc.
• Fostering Innovation in Ad Strategies and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs.
• Create Playbooks, for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc.
• Implement and monitor all new processes and ensure they are followed in the wider team.
• Attend and speak on the client calls , hold conversations around innovation, scaling plans for the accounts and development of the overall client’s business.
• Support the team with any and all account related questions or issues. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be.
• Train and develop team members to become better leaders and better account managers. Both their technical and interpersonal skills.
• Set monthly goals (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month)
• Establish a culture of innovation and optimization , the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive.
• Hit the yearly Goals set by the management team , through innovation, collaboration, and driving the accounts with non-traditional approaches.
• Analyze Market Trends and Competitor Activities . Stay on top of industry developments and competitor strategies to inform decision-making and maintain a competitive edge in the digital advertising landscape.
• Advocate for Innovation not only within the agency and confined by Google ads, but provide input to the clients wider business as a whole. Suggestions to implement winner Google VSLs or Advertorials also on Facebook, etc. Train the team to start making these recommendations independently.

Requirements

🤝 You’re Perfect If You Have

📝 Our Interview Process

1. Click Apply and submit your CV

2. Fill in a short survey

3. 1-on-1 video interview with HR

4. You will be asked to complete a short test task.

5. 1-on-1 video interview with Hiring Manager

Benefits

🚀What’s in it for you :