iPEC Scope of Work
Job Title :
Marketing Technology Developer – 1099 Contract Position
Department : Marketing
Reports To : Director, Marketing
Location : Remote – US Based
Position Status : 1099 Contract
Contract Rate : $40 per hour
Hours :
20 to 30 hours per week, flexible based on project phase (may need more during initial phase) Core hours must overlap with EST business hours for weekly syncs.
Contract Length : up to 6 months
Who is iPEC?
Institute for Professional Excellence in Coaching (iPEC) is a leading coaching certification organization that trains and certifies professional coaches worldwide. We're building the technical infrastructure to scale our marketing operations and connect our graduates with clients.
Contract Summary
We need someone who can audit our current tracking setup, identify what's working and what's not, build intelligent reporting systems, and develop tools that help our marketing and coaching teams succeed. This isn't a "follow the spec" role, you'll need to assess what we have, determine what we need and implement solutions without extensive oversight.
Priorities :
- Audit & Optimize Foundation
- Build Intelligence
- Develop Coach Directory
Audit & Optimize Foundation
Audit current conversion tracking across all paid campaigns (Google Ads, Meta, Pinterest, Etc.)Assess data accuracy and attribution between platforms and HubSpotIdentify gaps, redundancies, or opportunities for improvementFix any issues discovered (or validate that setup is solid)Document current tracking architecture and data flowRecommend improvements to tracking strategy if neededBuild Intelligence
Create HubSpot dashboards showing campaign performance, attribution, ROISet up automated reporting workflowsImplement or enhance lead scoring / quality metrics by sourceDevelop any custom reports needed for campaign optimizationDevelop Coach Directory
Develop MVP coach directory (searchable, filterable)Create coach profile pagesImplement lead capture forms that feed back into HubSpotBasic front-end functionality (clean, functional, user-friendly)Required Experience :
2 to 4 years of applicable experienceManaged PPC campaigns for 2-3+ years (Google Ads, Meta, LinkedIn)Audited marketing technology setups and identified gapsBuilt things in HubSpot beyond basic workflows (APIs, custom properties, integrations)Written JavaScript and SQLImplemented or optimized GA4 and GTM setupsTechnical Experience Required :
HubSpot : Development experience (APIs, custom objects, workflows, reporting)Analytics : GA4 implementation / optimization, GTM setup, conversion trackingCoding : JavaScript for tracking customization, SQL for reporting, API integration experiencePPC platforms : Hands-on campaign management and understanding of platform tracking requirementsProblem-solving : Can assess systems, identify issues, and architect solutionsNice to have :
Python for automationReact or Vue for front-end workExperience with coaching, education, or marketplace platformsAgency background supporting multiple clients' martech stacksA Few More Details :
Diagnostic mindset : You'll start by assessing what we have, not assuming what's broken. We need someone who can objectively evaluate our setup and recommend improvements based on what they find.Impact : Your audit and recommendations will directly shape our marketing technology strategy.Your dashboards will inform budget allocation. Your directory build will create a new revenue stream.Variety : You'll work across auditing, optimization, dashboard development, and product building. Not a "one task forever" role.Flexible based on project phase (may need more during initial audit, varies by deliverable)J-18808-Ljbffr