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Senior Marketing Data Scientist

Senior Marketing Data Scientist

Noom USNew York, NY, United States
1 day ago
Job type
  • Full-time
Job description

Noom is on a mission to help people live better, longer. We're a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We're a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you'll see the impact of your work on the world.

Our Marketing Team Noom's Marketing team is committed to driving growth through strategic, data-driven campaigns that connect people to our life-changing products. Within Marketing, our Growth Marketing team plays a critical role in acquiring new users and optimizing the performance of our marketing investments across channels.

About the Role As we continue to grow, we're seeking a Senior Marketing Data Scientist to optimize marketing effectiveness, forecast the impact of ad spend, and enhance our attribution models. This role is ideal for someone with a strong background in statistics and machine learning, particularly within marketing analytics and forecasting.

You Will

  • Develop and improve Multi-Touch Attribution (MTA) models in collaboration with marketing channel managers and external vendors
  • Build and refine Marketing Mix Models (MMM) to assess the contribution of various marketing channels to business outcomes
  • Forecast the impact of marketing spend on customer signups across multiple product lines
  • Analyze data and extract actionable insights, offering recommendations to both marketing and finance stakeholders
  • Apply advanced statistical methods, including Bayesian modeling and pattern recognition, to improve forecasting accuracy
  • Collaborate closely with the finance team on forecasting and projections to ensure model consistency and enhanced methodologies
  • Work with large datasets using Python, SQL, and tools like Pandas and NumPy to derive insights

About You If you're interested in shaping the future of health by advancing data-driven marketing strategies, this role may be for you!

You Have

  • 5-7+ years of experience in marketing analytics or data science, ideally in a B2C environment
  • Strong proficiency in Python and SQL, with practical experience using Pandas, NumPy, and Jupyter Notebook
  • Familiarity with documentation and development tools like Confluence, GitHub (including PRs), and Notion
  • Deep understanding of machine learning and statistical methods for marketing analytics
  • Expertise in Bayesian modeling and pattern recognition for forecasting and attribution
  • Proven success in building and refining MTA and MMM models
  • Experience collaborating cross-functionally with marketing, finance, and external vendors
  • Background in statistics, econometrics, mathematics, data science, or a related field

    • What Makes This Job Amazing

  • High-impact role that directly influences marketing strategy and business outcomes
  • Collaborative, mission-driven team focused on whole-person health
  • Access to large-scale data and the opportunity to solve complex, meaningful problems
  • Opportunity to work at the intersection of data science and marketing innovation

    • Base Salary

  • The US base salary range for this full-time position is $160,000 - $216,000.
  • The range displayed on each job posting is based on Noom's estimate as of the date of publication and reflects the minimum and maximum target for the position for US-based candidates. The actual placement of the candidate within the range is based on factors including (but not limited to) relevant experience and training, assessment of functional skills and behavioral competencies, role scope, and location. This range is not inclusive of any discretionary bonus or equity package.

    • Other Elements of the Rewards Package

  • Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

    • Location

  • This position is a hybrid role, with 2 days a week on-site required in our New York, NY office

    • More About Noom Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

    Join us in shaping the future of health. Whether you're remote or in-office, you'll be part of a passionate, mission-driven team working to make the world a healthier place-one habit at a time.

    Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.

    To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and / or hiring managers will come only from an @noom.com email address. Noom will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, and references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.

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    Senior Data Scientist • New York, NY, United States