Product Marketing Manager, Cardiometabolic & Blood Gas

Product Marketing Manager, Cardiometabolic & Blood Gas

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Opportunity

The Product Marketing Manager (PMM), Cardiometabolic & Blood Gas role serves our Near Patient Care business area. The role includes end-to-end ownership of the cardiometabolic and blood gas product portfolios, responsible for both upstream and downstream marketing activities to maximize product performance, market share, and customer experience. The ideal candidate will possess a strong blend of technical understanding, strategic commercial acumen, and exceptional communication skills, all focused on advancing patient care through innovative diagnostic solutions.

Upstream marketing activities will focus on long-term strategy, market analysis, and defining future product requirements by representing US market needs with global product business partners. Activities include, but are not limited to, market opportunity assessment, long-term strategic roadmapping, translating market requirements into clear, commercially viable target product profiles, business case development for new product areas and product lifecycle management. Downstream marketing activities focus on strategy execution, sales enablement, and generating demand for in-market products. This individual will partner directly with the sales team and other key functional leaders to drive results. Activities include, but are not limited to, developing and executing comprehensive launch plans for new products, arming sales with high-impact tools and materials, executing demand generation programs and monitoring key performance indicators required to achieve business objectives.

Job Facts

• Responsible for developing and executing a comprehensive portfolio / product strategy to accomplish business objectives
• Advises, supports and manages critical marketing initiatives across the Near Patient Care business area by reporting on special projects, business challenges and opportunities
• Works with global team to influence product development and lifecycle decisions as US customer and marketing representative
• Works with internal US stakeholders to manage and support assigned product lines including, but not limited to forecasting, pricing, inventory management, and implementation of product updates
• Serves as the technical expert for their specific area of responsibility
• Develops business area mastery via deep understanding of market segments & trends, business model, analysis of critical success factors, sales forecasting, competition, and customer needs
• Drives or participates in business area annual operating planning process, development and execution of tactics, evaluation of tactics performance with metrics through business reviews, effective communication with internal and external partners
• Directs, uses and translates market research and customer insight to shape product / portfolio strategies
• Develops and executes comprehensive go-to-market strategies that contribute to growth of overall Near Patient Care business
• May expand into other critical product areas across Near Patient Care according to business and resourcing needs
• Inspires impactful business solutions and positive change by encouraging, motivating and empowering others

Who You Are

Preferred Qualifications :

Location

This position is based onsite in our Indianapolis campus (3x per week minimum in office). No relocation benefits are provided for this role

The expected salary range for this position based on the primary location of Indiana is $97,800 - $181,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.