Head of Brand Communications

About the Company

Our client is a popular lifestyle CPG brand with a national retail presence and a growing global footprint. The business has steadily grown over several decades through strategic acquisitions, product innovation, marketing and brand partnerships, to a strong social media presence. The business has been investing in its manufacturing and supply chain capabilities to ensure smooth and sustainable growth with regional manufacturing and streamlined logistics that prevent disruptions from the latest global challenges.

The brand's many fun brand partnerships and broad product selections have established itself to be a beloved brand across gen X's to gen alphas to brighten their days and serves as an essential part of their lives.

As the business continues to grow, it is looking to hire a well-rounded and digital savvy Head of Communications to elevate the brand across all channels while preserving its DNA.

The role will be based at the company's Greater Los Angeles office on a hybrid schedule.

Responsibilities

The Head of Brand Communications will report directly to the Chief Marketing Officer and will be accountable for the entire PR and Communication strategies and implementations across all company brands and media channels.

The Head of Brand Communications will ensure that the brand, product messaging, and content across all touchpoints are consistent, coherent, and relevant. The Head of Brand Comms will work closely with cross-functional teams and oversee the development of industry-leading earned media strategies and innovative brand campaigns.

In addition, the Head of Brand Comms will also develop the Integrated Marketing Communications narrative / storytelling linked to PR, Social, Influencer, Paid Media, events, and Experiential Marketing to drive awareness, engagement, and interest in each Brand to deliver +YOY business results while ensuring operational excellence across all platforms including, but not limited to communications strategy, calendar, KPIs, and measurement that algin with overall business objectives and shared with key stakeholders.

• A detailed job description will be shared with qualified candidates.

Qualifications and Experience