Digital Site Producer Job at Nexstar Media Group, Inc. in Jackson

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This role is responsible for updating WJTV.com, curating high-performing content, crafting homepage layouts driven by data, and helping to edit and report news everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest while serving as a steward of our on-air and online brands.

Position Responsibilities :

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to write, report and distribute breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Some schedule flexibility
• Excellent at writing and A / B testing headlines that grow audience and engagement
• Prioritize packaging content that grows audience loyalty and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Understand different ways to tell a story, particularly choosing great photos and producing short videos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
• Promote and distribute news content on social media and email newsletters

Skill / Experience Requirements

Typical day

Digital producer will attend local editorial meetings as needed / assigned. Producer will have familiarity with local, regional, and national content and uses data to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement across audience acquisition sources. Producer will serve as editor for optimizing headlines and thumbnail images for click through / open rate. Producer will communicate successes across the team and the regional group to maximize traffic wins.

Seniority level

Seniority level

Entry level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Broadcast Media Production and Distribution

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